{"id":4170,"date":"2015-10-09T11:43:23","date_gmt":"2015-10-09T04:43:23","guid":{"rendered":"http:\/\/ttud.com.vn\/?p=4170"},"modified":"2017-09-28T22:52:14","modified_gmt":"2017-09-28T15:52:14","slug":"thuat-toan-tim-kiem-google-co-the-dao-lon-ket-qua-bau-cu-tong-thong","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/thuat-toan-tim-kiem-google-co-the-dao-lon-ket-qua-bau-cu-tong-thong\/","title":{"rendered":"Thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm Google c\u00f3 th\u1ec3 \u0111\u1ea3o l\u1ed9n k\u1ebft qu\u1ea3 b\u1ea7u c\u1eed T\u1ed5ng th\u1ed1ng"},"content":{"rendered":"

N\u1ebfu c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Google mu\u1ed1n, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed t\u00f9y theo \u00fd th\u00edch m\u00e0 kh\u00f4ng ai bi\u1ebft. Gi\u1edd ch\u00fang ta \u0111\u00e3 ph\u00e1t hi\u1ec7n s\u1ee9c m\u1ea1nh n\u00e0y, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1ed1ng ch\u1ebf hay lo\u1ea1i b\u1ecf n\u00f3?<\/strong><\/p>\n

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WATERLOO, IA – SEPTEMBER 27: Betty Carlson (L) helps her husband Keith Carlson, who is visually impaired, fill out his ballot during early voting at the Black Hawk County Courthouse on September 27, 2012 in Waterloo, Iowa. Early voting starts today in Iowa where in the 2008 election 36 percent of voters cast an early ballot. Scott Olson\/Getty Images\/AFP<\/p><\/div>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t cu\u1ed9c tranh c\u1eed c\u00f3 s\u1ed1 phi\u1ebfu s\u00e1t sao. B\u1ea1n ch\u01b0a bi\u1ebft quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o. V\u00ec v\u1eady b\u1ea1n g\u00f5 t\u00ean c\u1ee7a m\u1ed9t trong c\u00e1c \u1ee9ng c\u1eed vi\u00ean v\u00e0o c\u00f4ng c\u1ee5 ti\u1ec1m ki\u1ebfn b\u1ea1n l\u1ef1a ch\u1ecdn. (Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1eebng b\u1eaft ch\u01b0\u1edbc g\u00ec c\u1ea3. Tr\u00ean h\u1ea7u kh\u1eafp th\u1ebf gi\u1edbi, c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, t\u1ea1i Ch\u00e2u \u00c2u v\u00e0 B\u1eafc M\u1ef9, \u0111\u00f3 ch\u00ednh l\u00e0 Google.) V\u00e0 trong ch\u01b0a \u0111\u1ea7y m\u1ed9t gi\u00e2y, Google cho ra k\u1ebft qu\u1ea3 g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng b\u00e0i b\u00e1o v\u00e0 s\u1ef1 th\u1eadt v\u1ec1 \u1ee9ng c\u1eed vi\u00ean \u0111\u00f3. Th\u1eadt tuy\u1ec7t! B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 l\u00e0 c\u1eed tri c\u00f3 \u00fd th\u1ee9c r\u1ed3i \u0111\u00fang kh\u00f4ng?<\/p>\n

Nh\u01b0ng m\u1ed9t nghi\u00ean c\u1ee9u v\u1eeba \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong tu\u1ea7n n\u00e0y cho th\u1ea5y th\u1ee9 t\u1ef1 hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3, c\u00e1ch x\u1ebfp h\u1ea1ng nh\u1eefng c\u00e2u chuy\u1ec7n t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c tr\u00ean m\u00e0n h\u00ecnh c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c b\u1ecf phi\u1ebfu c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu cu\u1ed9c b\u1ea7u c\u1eed th\u1eadt s\u1ef1 r\u1ea5t s\u00e1t sao, t\u00e1c \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ee7 s\u1ee9c l\u00e0m thay \u0111\u1ed5i k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c: thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google c\u00f3 th\u1ec3 v\u00f4 t\u00ecnh l\u00e0m thay \u0111\u1ed5i v\u1ecb tr\u00ed t\u1ed5ng th\u1ed1ng. \u201cCh\u00fang t\u00f4i \u01b0\u1edbc t\u00ednh d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 chi\u1ebfn th\u1eafng trong c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed nguy\u00ean th\u1ee7 qu\u1ed1c gia tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.\u201d Robert Epstein, m\u1ed9t nh\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u1ea1i Vi\u1ec7n Nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 C\u00f4ng ngh\u1ec7 Hoa K\u1ef3 v\u00e0 l\u00e0 m\u1ed9t trong c\u00e1c t\u00e1c gi\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u tr\u00ean cho bi\u1ebft. \u201cGoogle c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3 c\u1ee7a tr\u00ean 25% t\u1ed5ng s\u1ed1 cu\u1ed9c b\u1ea7u c\u1eed qu\u1ed1c gia\u201d.<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n b\u00e0i nghi\u00ean c\u1ee9u, Epstein v\u00e0 c\u1ed9ng s\u1ef1 Ronald Robertson \u0111\u00e3 m\u1ea5t v\u00e0i n\u0103m th\u1eed nghi\u1ec7m b\u1eb1ng c\u00e1ch cho ng\u01b0\u1eddi tham gia th\u00f4ng tin v\u1ec1 cu\u1ed9c tranh c\u1eed th\u1ee7 t\u01b0\u1edbng \u00dac hai n\u0103m tr\u01b0\u1edbc, n\u0103m 2010 v\u00e0 sau \u0111\u00f3 \u0111\u1ec3 h\u1ecd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c \u1ee9ng c\u1eed vi\u00ean qua m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ea3 nh\u01b0ng hi\u1ec3n th\u1ecb nh\u1eefng b\u00e0i b\u00e1o th\u1eadt.<\/p>\n

M\u1ed9t nh\u00f3m xem c\u00e1c b\u00e0i b\u00e1o t\u00e1n d\u01b0\u01a1ng \u1ee9ng c\u1eed vi\u00ean \u0111\u1ea7u ti\u00ean, nh\u00f3m kh\u00e1c th\u00ec xem b\u00e0i t\u00e1n d\u01b0\u01a1ng \u1ee9ng c\u1eed vi\u00ean c\u00f2n l\u1ea1i (C\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i ng\u1eabu nhi\u00ean). K\u1ebft qu\u1ea3 l\u00e0: ng\u01b0\u1eddi tham gia xem c\u00e1c b\u00e0i b\u00e1o t\u00e1n d\u01b0\u01a1ng ai th\u00ec t\u1ef7 l\u1ec7 b\u1ea7u cho ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd cao h\u01a1n 48%. Nh\u00f3m nghi\u00ean c\u1ee9u g\u1ecdi con s\u1ed1 \u0111\u00f3 l\u00e0 \u201cs\u1ee9c m\u1ea1nh v\u1eadn \u0111\u1ed9ng b\u1ea7u c\u1eed – VMP\u201d. Th\u1eadm ch\u00ed s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u00e0ng th\u00eam m\u1ea1nh m\u1ebd khi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thay m\u1ed9t c\u00e2u chuy\u1ec7n ti\u00eau c\u1ef1c duy nh\u1ea5t v\u00e0o k\u1ebft qu\u1ea3 th\u1ee9 ba v\u00e0 th\u1ee9 t\u01b0. R\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u n\u00e0y khi\u1ebfn k\u1ebft qu\u1ea3 trung l\u1eadp h\u01a1n v\u00e0 v\u00ec th\u1ebf, \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n

Nh\u01b0ng t\u1ea5t nhi\u00ean t\u1ea5t c\u1ea3 ch\u1ec9 l\u00e0 gi\u1ea3 \u0111\u1ecbnh trong ph\u00f2ng th\u00ed nghi\u1ec7m. V\u00ec v\u1eady, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u g\u00f3i gh\u00e9m h\u00e0nh l\u00fd v\u00e0 \u0111\u1ebfn \u1ea4n \u0110\u1ed9 tr\u01b0\u1edbc cu\u1ed9c b\u1ea7u c\u1eed Lok Sabha 2014, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ed1c gia v\u1edbi 800 tri\u1ec7u c\u1eed tri tham gia. (Cu\u1ed1i c\u00f9ng c\u00f3 430 tri\u1ec7u ng\u01b0\u1eddi b\u1ecf phi\u1ebfu trong th\u1eddi gian b\u1ea7u c\u1eed th\u1ef1c t\u1ebf). \u201cT\u00f4i ngh\u0129 th\u1eadt may m\u1eafn n\u1ebfu l\u1ea7n n\u00e0y ch\u00fang t\u00f4i \u0111\u1ea1t \u0111\u01b0\u1ee3c 2 ho\u1eb7c 3% nh\u01b0ng th\u00e2m t\u00e2m t\u00f4i m\u00e1ch b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd ch\u1eb3ng nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng b\u1ea7u c\u1eed c\u1ef1c k\u00ec c\u0103ng th\u1eb3ng\u201d, Epstein n\u00f3i. Ngo\u00e0i k\u1ebft qu\u1ea3 t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ea3, c\u1eed tri c\u00f2n b\u1ecb \u00e1p l\u1ef1c v\u00ec nhi\u1ec1u th\u00f4ng tin kh\u00e1c.<\/p>\n

Nh\u00f3m nghi\u00ean c\u1ee9u ph\u00e1t hi\u1ec7n th\u1ea5y c\u00f3 2.150 ng\u01b0\u1eddi b\u1ecf phi\u1ebfu tr\u1eafng v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1. M\u1ed9t l\u1ea7n n\u1eefa, h\u1ecd thu \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 VMP kh\u00f4ng ng\u1edd t\u1edbi. Th\u1eadm ch\u00ed \u0111\u00e3 x\u00e9t t\u1edbi \u0111\u1ed9 nhi\u1ec5u th\u00f4ng tin trong qu\u00e1 tr\u00ecnh thu th\u1eadm d\u1eef li\u1ec7u c\u0169ng nh\u01b0 nh\u1eefng kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ea5y \u00fd ki\u1ebfn ng\u01b0\u1eddi tham gia, h\u1ecd \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 VMP t\u1ed5ng qu\u00e1t l\u00e0 24%. \u201cTrong m\u1ed9t s\u1ed1 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc t\u1ea1i \u1ea4n \u0110\u1ed9, con s\u1ed1 n\u00e0y l\u00ean \u0111\u1ebfn 72%.\u201d<\/p>\n

T\u00e1c \u0111\u1ed9ng kh\u00f4ng h\u1eb3n ph\u1ea3i th\u1eadt l\u1edbn m\u1edbi t\u1ea1o ra t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn<\/strong><\/p>\n

Th\u1ef1c t\u1ebf l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng, bao g\u1ed3m c\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 kh\u00f4ng c\u00f2n th\u1eadt s\u1ef1 m\u1edbi m\u1ebb. \u201cFox News Effect\u201d n\u00f3i r\u1eb1ng c\u00e1c th\u1ecb tr\u1ea5n c\u00f3 k\u00eanh truy\u1ec1n h\u00ecnh c\u00e1p mang khuynh h\u01b0\u1edbng b\u1ea3o th\u1ee7 h\u01a1n trong cu\u1ed9c b\u1ea7u c\u1eed n\u0103m 2000. M\u1ed9t t\u00e1c \u0111\u1ed9ng n\u1ed5i ti\u1ebfng v\u1eeba \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n g\u1ea7n \u0111\u00e2y cho th\u1ea5y ng\u01b0\u1eddi ta \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean \u0111i\u1ec1u h\u1ecd v\u1eeba m\u1edbi nghe \u0111\u01b0\u1ee3c.<\/p>\n

Th\u1ee9 t\u1ef1 x\u1ebfp h\u1ea1ng tr\u00ean danh s\u00e1ch c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta. V\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 n\u00e0y \u0111\u1ec1u l\u00e0 nh\u1eefng bi\u1ec7n ph\u00e1p ng\u1eafn h\u1ea1n nh\u1eb1m tranh th\u1ee7 s\u1ef1 \u1ee7ng h\u1ed9 ho\u1eb7c \u0111\u1ec3 v\u1eadn \u0111\u1ed9ng b\u1ea7u c\u1eed tr\u00ean ph\u01b0\u01a1ng ti\u00ean truy\u1ec1n th\u00f4ng kh\u00e1c. V\u00ec v\u1eady trong \u0111\u1eddi th\u1ef1c, VMP c\u00f3 l\u1ebd r\u1ea5t \u00edt khi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n

Nh\u01b0ng t\u00e1c \u0111\u1ed9ng kh\u00f4ng h\u1eb3n ph\u1ea3i th\u1eadt l\u1edbn m\u1edbi t\u1ea1o ra t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn. Cu\u1ed9c b\u1ea7u c\u1eed \u1edf \u00dac m\u00e0 Epstein v\u00e0 Robertsons d\u00f9ng trong th\u00ed nghi\u1ec7m c\u1ee7a h\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng thay \u0111\u1ed5i k\u1ebft qu\u1ea3 d\u01b0\u1edbi 1%. M\u1ed9t n\u1eeda s\u1ed1 cu\u1ed9c b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng trong l\u1ecbch s\u1eed n\u01b0\u1edbc M\u1ef9 c\u00f3 t\u00e1c \u0111\u1ed9ng thay \u0111\u1ed5i k\u1ebft qu\u1ea3 d\u01b0\u1edbi 8%. V\u00e0 nh\u1eefng cu\u1ed9c b\u1ea7u c\u1eed n\u00e0y th\u1eadt s\u1ef1 l\u00e0 cu\u1ed9c chi\u1ebfn tr\u00ean kh\u1eafp 50 ti\u1ec3u bang v\u1edbi tr\u1ecdng t\u00e2m kh\u00f4ng ch\u1ec9 \u1edf c\u00e1c bang chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 c\u00f2n l\u00e0 \u1edf c\u00e1c bang nh\u1ecf v\u1edbi ch\u00eanh l\u1ec7ch phi\u1ebfu kh\u00f4ng cao.<\/p>\n

V\u00ec v\u1eady th\u1eadm ch\u00ed \u1edf c\u01b0\u1eddng \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng nh\u1ecf h\u01a1n khi th\u1ef1c nghi\u1ec7m, VMP v\u1eabn c\u00f3 th\u1ec3 g\u00e2y ra h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng. \u201cCon s\u1ed1 4 \u0111\u1ebfn 8% s\u1ebd \u0111\u1ee7 k\u00edch th\u00edch b\u1ea5t k\u00ec nh\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch tranh c\u1eed n\u00e0o.\u201d Brian Keegan, m\u1ed9t nh\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i m\u00e1y t\u00ednh \u1edf \u0110\u1ea1i h\u1ecdc kinh t\u1ebf Harvard n\u00f3i. \u201cSau khi c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng, s\u1ef1 th\u1eadt l\u00e0 nhi\u1ec1u cu\u1ed9c ch\u1ea1y \u0111ua tranh c\u1eed ch\u1ec9 giao \u0111\u1ed9ng \u1edf m\u1ee9c 3 \u2013 4%. N\u1ebfu c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm chi\u1ebfm 1 \u0111\u1ebfn 2%, n\u00f3 v\u1eabn th\u1eadt s\u1ef1 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c.\u201d<\/p>\n

Th\u1eddi \u0111\u1ea1i c\u1ee7a m\u00e1y m\u00f3c<\/strong><\/p>\n

R\u1ea5t d\u1ec5 d\u00e0ng t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c chuy\u1ec7n ly k\u1ef3 v\u1ec1 ch\u00ednh tr\u1ecb trong nh\u1eefng n\u0103m 1970 v\u00e0o nghi\u00ean c\u1ee9u n\u00e0y, gi\u1ea3 s\u1eed nh\u1eefng chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng th\u1eddi b\u1ea5y gi\u1edd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p nh\u01b0 hi\u1ec7n nay, h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 l\u1ebd kh\u00f4ng \u0111\u00fang. \u201cH\u1ecd s\u1ebd t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n.\u201d David Shor n\u00f3i \u2013 \u00f4ng l\u00e0 m\u1ed9t nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u t\u1ea1i Civis Analytics, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n c\u00f3 tr\u1ee5 s\u1edf \u1edf Chicago b\u1eaft ngu\u1ed3n t\u1eeb nh\u00f3m gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 trong chi\u1ebfn d\u1ecbch tranh c\u1eed \u0111\u1ea7u ti\u00ean c\u1ee7a Obama. \u201cC\u1ed1 g\u1eafng \u0111\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u01b0a ra m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 l\u1ee3i cho b\u1ea1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 tri\u1ec3n v\u1ecdng h\u01a1n.\u201d<\/p>\n

Theo c\u00e1ch n\u00f3i c\u1ee7a b\u00e1o gi\u1edbi ch\u00ednh tr\u1ecb, \u0111\u00f3 g\u1ecdi l\u00e0 \u201ct\u1ef1 do b\u00e1o ch\u00ed\u201d v\u00e0 c\u00e1c c\u1eed tri th\u1eadt s\u1ef1 th\u00edch n\u00f3. \u201cT\u00f4i ngh\u0129 ng\u01b0\u1eddi ta th\u01b0\u1eddng kh\u00f4ng tin v\u00e0o chi\u1ebfn d\u1ecbch tranh c\u1eed v\u00ec h\u1ecd c\u00f3 khuynh h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1c ch\u00ednh tr\u1ecb gia\u201d, Shor n\u00f3i. \u201cH\u1ecd d\u1ec5 ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c m\u00e0 h\u1ecd t\u00f4n tr\u1ecdng h\u01a1n\u201d. Th\u00eam v\u00e0o \u0111\u00f3, v\u00e0o m\u00f9a cao \u0111i\u1ec3m c\u1ee7a chi\u1ebfn d\u1ecbch tranh c\u1eed, t\u1ea5t c\u1ea3 \u1ee9ng c\u1eed vi\u00ean thu\u1ed9c \u0110\u1ea3ng D\u00e2n ch\u1ee7 v\u00e0 C\u1ed9ng h\u00f2a \u0111\u1ec1u c\u00f3 th\u1ee9 t\u1ef1 x\u1ebfp h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00ec h\u1ecd c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a m\u00ecnh, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chu\u1ea9n \u0111o l\u01b0\u1eddng ch\u00ednh c\u1ee7a Google.<\/p>\n

D\u00f9 v\u1eady, c\u00e1c c\u00f4ng ty t\u00ecm ki\u1ebfm v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1eafn ch\u1eafn c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t h\u00ecnh th\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1edbi. Su\u1ed1t nh\u1eefng cu\u1ed9c b\u1ea7u c\u1eed qu\u1ed1c h\u1ed9i M\u1ef9 n\u0103m 2010, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a Facebook g\u1eedi \u0111\u1ebfn 61 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed9t tin nh\u1eafn c\u1ed5 v\u0169 h\u1ecd b\u1ecf phi\u1ebfu \u2013 tin nh\u1eafn n\u00e0y kh\u00f4ng nh\u1eb1m v\u00e0o nh\u00e2n v\u1eadt c\u1ee5 th\u1ec3 n\u00e0o \u2013 v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra th\u00eam 340.000 l\u01b0\u1ee3t b\u1ea7u c\u1eed tr\u00ean t\u1ed5ng th\u1ec3.<\/p>\n

Nh\u01b0ng nh\u01b0 Jonathan Zittrain – gi\u00e1o s\u01b0 lu\u1eadt \u1edf Harvard \u0111\u00e3 n\u00f3i, n\u1ebfu Facebook kh\u00f4ng g\u1eedi tin nh\u1eafn th\u00fac \u0111\u1ea9y b\u1ea7u c\u1eed \u0111\u1ebfn 61 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ng\u1eabu nhi\u00ean th\u00ec sao? Thay v\u00e0o \u0111\u00f3, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ngu\u1ed3n th\u00f4ng tin kh\u1ed5ng l\u1ed3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng, h\u1ecd c\u00f3 th\u1ec3 g\u1eedi \u0111i c\u00e1c tin nh\u1eafn c\u00f3 ch\u1ee7 \u0111\u00edch \u0111\u1ebfn nh\u1eefng nh\u00f3m \u1ee7ng h\u1ed9 ho\u1eb7c ch\u1ed1ng \u0111\u1ed1i \u1ee9ng vi\u00ean ho\u1eb7c \u0111\u1ea1o lu\u1eadt n\u00e0o \u0111\u00f3. Facebook c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i k\u1ebft qu\u1ea3 b\u1ea7u c\u1eed; Zittrain g\u1ecdi \u0111\u00e2y l\u00e0 \u201cs\u1eafp x\u1ebfp gian l\u1eadn k\u1ef9 thu\u1eadt s\u1ed1.\u201d V\u00e0 n\u1ebfu b\u1ea1n ngh\u0129 c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u1edbn kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady th\u00ec h\u00e3y x\u00e9t \u0111\u1ebfn c\u00e1ch Google huy \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd ch\u1ed1ng l\u1ea1i D\u1ef1 lu\u1eadt \u0110\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng v\u1ecb ph\u1ea1m b\u1ea3n quy\u1ec1n tr\u1ef1c tuy\u1ebfn v\u00e0 D\u1ef1 lu\u1eadt PROTECT IP, hay c\u00f2n g\u1ecdi l\u00e0 \u201cSOPA \u2013 PIPA.\u201d<\/p>\n

Trong b\u1ea3n nghi\u00ean c\u1ee9u, Epstein v\u00e0 Robertson \u0111\u1eb7t \u201cs\u1eafp x\u1ebfp gian l\u1eadn k\u1ef9 thu\u1eadt s\u1ed1\u201d ngang h\u00e0ng v\u1edbi c\u00e1i m\u00e0 c\u00e1c ch\u00ednh tr\u1ecb gia g\u1ecdi l\u00e0 GOTV \u2013 Get Out the Vote, m\u1ed9t h\u00ecnh th\u1ee9c huy \u0111\u1ed9ng l\u1ef1c l\u01b0\u1ee3ng \u1ee7ng h\u1ed9. N\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng d\u1eabn t\u1edbi k\u1ebft qu\u1ea3 \u0111\u1ed3ng nh\u1ea5t s\u1ebd khi\u1ebfn c\u00e1c nh\u00f3m \u1ee7ng h\u1ed9 th\u1ea5t v\u1ecdng v\u00ec h\u1ecd cho r\u1eb1ng l\u00e1 phi\u1ebfu c\u1ee7a m\u00ecnh v\u00f4 ngh\u0129a. D\u00f9 v\u1eady, c\u00e1i m\u00e0 ng\u01b0\u1eddi ta g\u1ecdi l\u00e0 \u201ct\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ebfn v\u1eadn \u0111\u1ed9ng tranh c\u1eed\u201d c\u00f3 t\u00e1c d\u1ee5ng v\u1edbi nh\u1eefng c\u1eed tri ch\u01b0a \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u1eed tri c\u00f3 khuynh h\u01b0\u1edbng thay \u0111\u1ed5i l\u1ef1a ch\u1ecdn. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thuy\u1ebft ph\u1ee5c.<\/p>\n

M\u1ed9t l\u1ea7n n\u1eefa, d\u00f9 v\u1eady nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u00e2m m\u01b0u g\u00ec c\u1ea3. C\u00f3 th\u1ec3 nh\u01b0 Epstein n\u00f3i, \u201cN\u1ebfu c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Google quy\u1ebft \u0111\u1ecbnh nghi\u00ean c\u1ee9u \u0111i\u1ec1u m\u00e0 ch\u00fang ta \u0111ang nghi\u00ean c\u1ee9u \u1edf \u0111\u00e2y, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed t\u00f9y theo \u00fd th\u00edch m\u00e0 kh\u00f4ng ai bi\u1ebft.\u201d Nh\u01b0ng c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec s\u1ef1 can thi\u1ec7p n\u00e0o t\u1eeb con ng\u01b0\u1eddi (gi\u1ed1ng trong c\u00e1c b\u1ed9 phim khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng) \u2013 t\u1ea1i sao ch\u00fang ta kh\u00f4ng g\u1ecdi n\u00f3 l\u00e0 \u201cgooglemandering \u2013 quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a Google\u201d nh\u1ec9? \u201cNh\u1eefng con s\u1ed1 n\u00e0y qu\u00e1 l\u1edbn n\u00ean c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Google kh\u00f4ng th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3\u201d, Epstein n\u00f3i. \u201cCh\u1ec9 c\u1ea7n thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google, th\u00f4ng qua nh\u1eefng g\u00ec h\u1ecd g\u1ecdi l\u00e0 \u2018quy tr\u00ecnh h\u1eefu c\u01a1\u2019, t\u1ecf ra \u01b0u ti\u00ean \u1ee9ng c\u1eed vi\u00ean n\u00e0y h\u01a1n \u1ee9ng c\u1eed vi\u00ean kh\u00e1c, th\u1ebf l\u00e0 \u0111\u1ee7. \u1ede m\u1ed9t qu\u1ed1c gia nh\u01b0 \u1ea4n \u0110\u1ed9, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t \u1ee9ng c\u1eed vi\u00ean \u0111\u01b0\u1ee3c th\u00eam h\u00e0ng tri\u1ec7u phi\u1ebfu b\u1ea7u.\u201d<\/p>\n

Nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi d\u1ef1 \u0111o\u00e1n, Google kh\u00f4ng ngh\u0129 r\u1eb1ng thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i k\u1ebft qu\u1ea3 b\u1ea7u c\u1eed. \u201c\u0110\u01b0a ra c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 li\u00ean quan l\u00e0 n\u1ec1n t\u1ea3ng trong c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm c\u1ee7a Google ngay t\u1eeb l\u00fac ban \u0111\u1ea7u. Ng\u01b0\u1eddi ta s\u1ebd m\u1ea5t l\u00f2ng tin v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 c\u00f4ng ty n\u1ebfu ch\u00fang t\u00f4i thay \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y.\u201d M\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c gi\u1ea5u t\u00ean c\u1ee7a Google n\u00f3i.<\/p>\n

T\u00f3m l\u1ea1i, thu\u1eadt to\u00e1n m\u00e0 Google d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm r\u1ea5t ph\u1ee9c t\u1ea1p, lu\u00f4n thay \u0111\u1ed5i v\u00e0 l\u1edbn h\u01a1n b\u1ea5t k\u00ec ng\u01b0\u1eddi n\u00e0o. C\u00f3 th\u1ec3 n\u00f3i m\u1ed9t \u0111\u1ea1o lu\u1eadt b\u1eaft bu\u1ed9c Google ph\u1ea3i thay k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean trong danh s\u00e1ch th\u00e0nh \u1ee9ng c\u1eed vi\u00ean \u0111\u01b0\u1ee3c ch\u1ecdn s\u1ebd ph\u00e1 v\u1ee1 \u0111i\u1ec1u l\u00e0m Google tr\u1edf n\u00ean tuy\u1ec7t v\u1eddi: lu\u00f4n \u0111\u01b0a ra c\u00e2u tr\u1ea3 \u0111\u00fang m\u1ed9t c\u00e1ch c\u1ef1c k\u00ec nhanh ch\u00f3ng. H\u01a1n n\u1eefa, \u0111i\u1ec1u \u0111\u00f3 c\u00f2n c\u00f3 th\u1ec3 vi ph\u1ea1m Tu ch\u00ednh \u00e1n s\u1ed1 1 (Hi\u1ebfn ph\u00e1p) c\u1ee7a Hoa K\u1ef3.<\/p>\n

\u201cM\u1ed9t thu\u1eadt to\u00e1n ho\u00e0n to\u00e0n trung l\u1eadp l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1eadt s\u1ef1 kh\u1ea3 thi.\u201d Jonathan Bright, m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u T\u1ea1i Vi\u00ean Internet Oxford chuy\u00ean t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed n\u00f3i. \u201cT\u00f4i kh\u00f4ng ngh\u0129 c\u00f3 nh\u00e2n vi\u00ean n\u00e0o c\u1ee7a Google hay Facebook hay b\u1ea5t k\u00ec n\u01a1i n\u00e0o kh\u00e1c \u0111ang c\u1ed1 thay \u0111\u1ed5i m\u1ed9t cu\u1ed9c b\u1ea7u c\u1eed. Nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 \u0111i\u1ec1u m\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c n\u00e0y lu\u00f4n lu\u00f4n ph\u1ea3i \u0111\u1ea5u tranh\u201d. Thu\u1eadt to\u00e1n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 th\u1ebf gi\u1edbi quan c\u1ee7a c\u00e1c l\u1eadp tr\u00ecnh vi\u00ean v\u00e0 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u01a1 s\u1edf c\u1ee7a thu\u1eadt to\u00e1n \u201cH\u1ecd c\u00f3 mu\u1ed1n n\u1ed7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh ph\u00e2n \u0111\u1ec1u cho nh\u1eefng \u1ee9ng vi\u00ean thu\u1ed9c \u0110\u1ea3ng D\u00e2n ch\u1ee7 l\u1eabn C\u1ed9ng h\u00f2a ho\u1eb7c \u0110\u1ea3ng ph\u00e1i ch\u00ednh tr\u1ecb n\u00e0o kh\u00e1c kh\u00f4ng? Hay h\u1ecd ch\u1ec9 \u0111\u1ec3 thu\u1eadt to\u00e1n quy\u1ebfn \u0111\u1ecbnh t\u1ea5t c\u1ea3?\u201d Bright h\u1ecfi.<\/p>\n

N\u1ebfu Epstein \u0111\u00fang th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t \u0111\u00e1ng s\u1ee3. C\u00f3 th\u1ec3 Google \u0111\u00e3 t\u0103ng kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean gmail, google docs v\u00e0 tr\u00ean t\u1ea5t c\u1ea3 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c h\u1ecd ti\u1ebfp c\u1eadn b\u1ea1n\u2026 k\u1ebft h\u1ee3p v\u1edbi quy tr\u00ecnh ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng th\u1ee9 n\u1ed5i ti\u1ebfng l\u00e0m cho ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u01b0\u1eddng d\u1eabn v\u1ec1 trang web g\u1ed1c v\u00e0 nh\u1edd \u0111\u00f3 t\u1ea1o ra c\u00e1c th\u1ee9 h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110\u1ed3ng th\u1eddi, \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 trong l\u0129nh v\u1ef1c ch\u00ednh tr\u1ecb. \u201cS\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i ki\u1ebfn th\u1ee9c, ni\u1ec1m tin, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi nh\u1eb9 d\u1ea1 theo \u00fd m\u00ecnh.\u201d Epstein n\u00f3i. \u201cGi\u1edd th\u00ec ch\u00fang ta \u0111\u00e3 kh\u00e1m ph\u00e1 ra \u1ea3nh h\u01b0\u1edfng kh\u1ed5ng l\u1ed3 n\u00e0y, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 lo\u1ea1i b\u1ecf n\u00f3 \u0111\u00e2y?\u201d<\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb\/Wired<\/strong><\/p>\n

Ngu\u1ed3n GenK.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Google mu\u1ed1n, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed t\u00f9y theo \u00fd th\u00edch m\u00e0 kh\u00f4ng ai bi\u1ebft. Gi\u1edd ch\u00fang ta \u0111\u00e3 ph\u00e1t hi\u1ec7n s\u1ee9c m\u1ea1nh n\u00e0y, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1ed1ng ch\u1ebf hay lo\u1ea1i b\u1ecf n\u00f3? H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t cu\u1ed9c tranh c\u1eed c\u00f3 […]<\/p>\n","protected":false},"author":17,"featured_media":4381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-4170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/4170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=4170"}],"version-history":[{"count":3,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/4170\/revisions"}],"predecessor-version":[{"id":4383,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/4170\/revisions\/4383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/4381"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=4170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=4170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=4170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}