{"id":35999,"date":"2024-09-23T09:01:49","date_gmt":"2024-09-23T02:01:49","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=35999"},"modified":"2024-09-23T09:01:55","modified_gmt":"2024-09-23T02:01:55","slug":"trien-vong-va-xu-huong-nganh-thuc-pham-va-do-uong-fb-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/trien-vong-va-xu-huong-nganh-thuc-pham-va-do-uong-fb-tai-viet-nam\/","title":{"rendered":"Tri\u1ec3n v\u1ecdng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

N\u0103m 2023 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t n\u0103m v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ng\u00e0nh Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng (ng\u00e0nh F&B) t\u1ea1i Vi\u1ec7t Nam. C\u00e1c doanh nghi\u1ec7p ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4, s\u1ef1 thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng k\u00e9o theo nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng trong h\u00e0nh vi mua s\u1eafm v\u00e0 c\u00e1ch chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. B\u00e0i vi\u1ebft d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, nh\u1eb1m ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1, \u0111\u01b0a ra c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam, c\u0169ng nh\u01b0 nh\u1eadn di\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn – x\u00e2y d\u1ef1ng v\u00e0 th\u00edch \u1ee9ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng nh\u1eb1m gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng F&B t\u1ea1i Vi\u1ec7t Nam trong giai \u0111o\u1ea1n s\u1eafp t\u1edbi.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

1. \u0110\u1eb7t v\u1ea5n \u0111\u1ec1<\/strong><\/p>\n\n\n\n

T\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a s\u1ef1 suy tho\u00e1i kinh t\u1ebf to\u00e0n c\u1ea7u \u0111\u00e3 lan t\u1ecfa r\u1ed9ng r\u00e3i \u0111\u1ebfn m\u1ecdi l\u0129nh v\u1ef1c, ng\u00e0nh F&B c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Xu h\u01b0\u1edbng c\u1eaft gi\u1ea3m chi ti\u00eau \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u1ea5t r\u00f5 n\u00e9t t\u1eeb th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 c\u1ea3 trong ng\u00e0nh F&B. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p F&B t\u1ea1i Vi\u1ec7t Nam ngo\u00e0i vi\u1ec7c t\u00ecm c\u00e1ch th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, v\u1eeba ph\u1ea3i g\u1eb7p r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 c\u00e1c \u00e1p l\u1ef1c c\u1ea1nh tranh. Hay n\u00f3i c\u00e1ch kh\u00e1c, F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua th\u1eddi k\u1ef3 thanh l\u1ecdc m\u1ea1nh m\u1ebd. Trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft n\u00e0y, t\u00e1c gi\u1ea3 mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 2 kh\u00eda c\u1ea1nh sau:<\/p>\n\n\n\n

\u0110\u00e1nh gi\u00e1 to\u00e0n c\u1ea3nh ho\u1ea1t \u0111\u1ed9ng F&B (bao g\u1ed3m c\u1ea3 m\u1ea3ng d\u1ecbch v\u1ee5 F&B) trong giai \u0111o\u1ea1n hi\u1ec7n nay v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n

Nh\u1eadn di\u1ec7n c\u00e1c th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p F&B Vi\u1ec7t Nam.<\/p>\n\n\n\n

2. T\u1ed5ng quan v\u1ec1 F&B – Nhu c\u1ea7u s\u1ea3n ph\u1ea9m trong ng\u00e0nh F&B tr\u00ean to\u00e0n c\u1ea7u v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m F&B<\/strong><\/p>\n\n\n\n

2.1. \u0110\u1eb7c th\u00f9 ng\u00e0nh F&B<\/strong><\/p>\n\n\n\n

F&B l\u00e0 thu\u1eadt ng\u1eef vi\u1ebft t\u1eaft c\u1ee7a Food & Beverage, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u00e0nh kinh doanh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng. Trong ng\u00e0nh F&B, \u0111\u1ed1i t\u01b0\u1ee3ng tham gia l\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n gi\u1eef vai tr\u00f2 s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn v\u00e0 chuy\u1ec3n th\u1ee9c \u0103n, \u0111\u1ed3 u\u1ed1ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kinh doanh trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh 3 nh\u00f3m kinh doanh theo ph\u01b0\u01a1ng th\u1ee9c B2B (Business to Business); B2C (Business to Customer) v\u00e0 m\u1ed9t nh\u00f3m l\u00e0 \u0111\u01a1n v\u1ecb trung gian cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng.<\/p>\n\n\n\n

So v\u1edbi c\u00e1c ng\u00e0nh kinh doanh kh\u00e1c, ng\u00e0nh F&B c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng:<\/p>\n\n\n\n

Th\u1ee9 nh\u1ea5t, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ng\u00e0nh F&B c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m F&B kh\u00f4ng t\u1ed1t s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ec3 ch\u1ea5t v\u00e0 nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec v\u1eady, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p F&B. Trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m trong ng\u00e0nh F&B s\u1ebd \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o, quy tr\u00ecnh v\u1eadn h\u00e0nh chuy\u00ean nghi\u1ec7p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n

Th\u1ee9 hai, t\u00ednh ch\u1ea5t \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m c\u1ee7a ng\u00e0nh F&B ch\u1ecbu t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn b\u1edfi v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng hay khu v\u1ef1c. C\u1ee5 th\u1ec3, v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m F&B c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Th\u1ee9 ba, s\u1ea3n ph\u1ea9m F&B c\u00f3 th\u1ec3 b\u1ecb chi ph\u1ed1i b\u1edfi t\u00ednh th\u1eddi v\u1ee5, \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p F&B s\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng v\u00e0 b\u1ecb gia t\u0103ng \u00e1p l\u1ef1c trong qu\u00e1 tr\u00ecnh \u0111\u00e1p \u1ee9ng c\u1ea3 v\u1ec1 quy m\u00f4, l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

Doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c F&B c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ng\u00e0nh, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

2.2. C\u1ea5u tr\u00fac F&B<\/strong><\/p>\n\n\n\n

 B\u1ea3ng 1. C\u1ea5u tr\u00fac F&B<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Ngu\u1ed3n: T\u00ednh to\u00e1n c\u1ee7a t\u00e1c gi\u1ea3<\/p>\n\n\n\n

2.3. Nhu c\u1ea7u s\u1ea3n ph\u1ea9m trong ng\u00e0nh F&B tr\u00ean to\u00e0n c\u1ea7u v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m F&B<\/strong><\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea c\u1ee7a T\u1ed5 ch\u1ee9c Th\u01b0\u01a1ng m\u1ea1i Th\u1ebf gi\u1edbi (WTO), doanh thu to\u00e0n c\u1ea7u c\u1ee7a ng\u00e0nh F&B v\u00e0o n\u0103m 2022 \u0111\u1ea1t kho\u1ea3ng 2,7 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9[1]. \u0110\u00e2y l\u00e0 con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng cho th\u1ea5y s\u1ef1 quan tr\u1ecdng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh F&B trong n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m 2023, th\u1ed1ng k\u00ea c\u1ee7a Global Index cho bi\u1ebft giao th\u01b0\u01a1ng trong l\u0129nh v\u1ef1c F&B tr\u00ean to\u00e0n c\u1ea7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 chi\u1ebfm 9% t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch to\u00e0n c\u1ea7u. \u1ea2nh h\u01b0\u1edfng c\u1ee7a Covid-19 l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn ph\u01b0\u01a1ng th\u1ee9c B2B c\u1ee7a F&B ph\u00e1t tri\u1ec3n m\u1ea1nh tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Hi\u1ec7n nay, th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111ang h\u01b0\u1edbng t\u1edbi nh\u1eadp kh\u1ea9u s\u1ea3n ph\u1ea9m F&B v\u1edbi ti\u00eau ch\u00ed: ngo\u00e0i y\u00eau c\u1ea7u v\u1ec1 t\u00ednh \u1ed5n \u0111\u1ecbnh v\u1ec1 quy m\u00f4 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00f2n \u0111\u00f2i h\u1ecfi c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi g\u1eafn v\u1edbi \u00fd ngh\u0129a li\u00ean quan \u0111\u1ebfn quy \u0111\u1ecbnh ch\u1ed1ng ph\u00e1 r\u1eebng, gi\u1ea3m th\u1ea3i kh\u00ed carbon, \u0111\u1ea3m b\u1ea3o ph\u00fac l\u1ee3i \u0111\u1ed9ng v\u1eadt [2]\u2026 \u0110\u00e2y ch\u00ednh l\u00e0 th\u00e1ch th\u1ee9c v\u00e0 th\u1eadm ch\u00ed l\u00e0 nguy c\u01a1 \u0111\u1ed1i v\u1edbi c\u00e1c qu\u1ed1c gia \u0111ang nh\u1eafm t\u1edbi th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m F&B, trong \u0111\u00f3 Vi\u1ec7t Nam kh\u00f4ng l\u00e0 ngo\u1ea1i l\u1ec7.<\/p>\n\n\n\n

3. Th\u1ef1c tr\u1ea1ng F&B Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

D\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c do \u00e1p l\u1ef1c t\u1eeb t\u00ecnh h\u00ecnh kinh t\u1ebf to\u00e0n c\u1ea7u, c\u0169ng nh\u01b0 kinh t\u1ebf n\u1ed9i \u0111\u1ecba, th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam v\u1eabn c\u00f3 nhi\u1ec1u d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i \u0111\u00e1ng ch\u00fa \u00fd. Theo Euromonitor, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e0nh F&B Vi\u1ec7t Nam trong n\u0103m 2023 t\u0103ng 18% so v\u1edbi n\u0103m 2022, \u0111\u1ea1t m\u1ed1c doanh thu kho\u1ea3ng 720.300 t\u1ef7 \u0111\u1ed3ng, \u0111\u01b0a Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng F&B h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

3.1. Th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea5u F&B c\u1ee7a Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

T\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, tr\u00ean trang th\u1ed1ng k\u00ea c\u1ee7a trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Alibaba.com, c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba – SMEs c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1eb1m xu\u1ea5t kh\u1ea9u c\u00e1c s\u1ea3n ph\u1ea9m F&B nh\u01b0 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn. Theo \u0111\u00f3, top c\u00e1c nh\u00f3m h\u00e0ng v\u00e0 qu\u1ed1c gia c\u00f3 nhu c\u1ea7u c\u00e1c m\u1eb7t h\u00e0ng F&B c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n

B\u1ea3ng 2: C\u00e1c m\u1eb7t h\u00e0ng F&B \u0111\u1ee9ng \u0111\u1ea7u tr\u00ean Alibaba.com c\u1ee7a Vi\u1ec7t Nam v\u00e0 th\u1ecb tr\u01b0\u1eddng mua ti\u1ec1m n\u0103ng<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Ngu\u1ed3n Alibaba.com<\/p>\n\n\n\n

Th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf \u0111\u00e3 v\u00e0 \u0111ang thay \u0111\u1ed5i theo h\u01b0\u1edbng s\u1ed1 h\u00f3a, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c c\u00e1c doanh nghi\u1ec7p F&B Vi\u1ec7t Nam h\u01b0\u1edbng t\u1edbi v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai nghi\u00eam t\u00fac nh\u1eb1m t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c c\u1ea1nh tranh. Doanh nghi\u1ec7p Vi\u1ec7t Nam m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng F&B qua n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u g\u1eafn v\u1edbi ph\u01b0\u01a1ng th\u1ee9c B2B.<\/p>\n\n\n\n

3.2. Th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc<\/strong><\/p>\n\n\n\n

3.2.1. Nh\u00f3m c\u00e1c ng\u00e0nh h\u00e0ng F&B<\/strong><\/p>\n\n\n\n

T\u00ecnh h\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m F&B<\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i F&B t\u1ea1i Vi\u1ec7t Nam c\u01a1 c\u1ea5u theo 3 ph\u01b0\u01a1ng th\u1ee9c sau:<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb F&B hi\u1ec7n \u0111\u1ea1i: T\u1eadp trung ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u1ee7a ri\u00eang m\u00ecnh ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng online, c\u0169ng nh\u01b0 c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. Hi\u1ec7n nay, m\u1ed9t s\u1ed1 chu\u1ed7i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u0111ang chi ph\u1ed1i m\u1ea3ng b\u00e1n l\u1ebb F&B t\u1ea1i Vi\u1ec7t Nam, g\u1ed3m c\u00f3:<\/p>\n\n\n\n

– Coopmart: d\u1ef1 ki\u1ebfn g\u1ea5p \u0111\u00f4i s\u1ed1 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb l\u00ean 2000 \u0111i\u1ec3m b\u00e1n v\u00e0o n\u0103m 2025.<\/p>\n\n\n\n

– Winmart: \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ea1t 4000 b\u00e1n tr\u01b0\u1edbc n\u0103m 2025<\/p>\n\n\n\n

– Aeon: \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ea1t 30 c\u1eeda h\u00e0ng tr\u01b0\u1edbc n\u0103m 2030<\/p>\n\n\n\n

– Emart: m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng l\u00ean 10 \u0111\u1ea1i si\u00eau th\u1ecb tr\u01b0\u1edbc n\u0103m 2025<\/p>\n\n\n\n

– MM Mega Market \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng 56 trung t\u00e2m \u0111\u1ebfn n\u0103m 2028.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn: hi\u1ec7n nay, t\u1ea1i Vi\u1ec7t Nam c\u00f3 4 n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb F&B tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t l\u00e0 Lazada; Shopee; Sendo v\u00e0 Tiki. \u0110\u00e2y l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c c\u00e1c \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i trong ng\u00e0nh F&B h\u1ee3p t\u00e1c nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee3 th\u1ef1c ph\u1ea9m truy\u1ec1n th\u1ed1ng: th\u1ed1ng k\u00ea hi\u1ec7n nay c\u00f3 kho\u1ea3ng 8.500 ch\u1ee3 truy\u1ec1n th\u1ed1ng, doanh thu chi\u1ebfm kho\u1ea3ng 86% m\u1ea3ng b\u00e1n l\u1ebb.<\/p>\n\n\n\n

3.2.2. Nh\u00f3m c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 F&B<\/strong><\/p>\n\n\n\n

T\u00ednh \u0111\u1ebfn h\u1ebft n\u0103m 2023, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 h\u00e0ng – cafe t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t m\u1ed1c 317.299 c\u1eeda h\u00e0ng[iii], t\u0103ng 1.26 so v\u1edbi n\u0103m 2022. M\u1eb7c d\u00f9 c\u00f3 t\u0103ng nh\u01b0ng c\u00e1c doanh nghi\u1ec7p F&B l\u1edbn v\u1eabn \u0111ang trong giai \u0111o\u1ea1n thu h\u1eb9p quy m\u00f4 chi nh\u00e1nh, c\u00e1c c\u1eeda h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf l\u1ea7n l\u01b0\u1ee3t \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t. Tuy nhi\u00ean, v\u1eabn c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n m\u1edbi c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh qu\u00e1n nh\u1ecf, kiosk b\u00e1n mang \u0111i v\u00e0 h\u00ecnh th\u1ee9c c\u00e1c chu\u1ed7i F&B v\u1eeba v\u00e0 nh\u1ecf d\u01b0\u1edbi h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n, h\u1ee3p t\u00e1c kinh doanh.<\/p>\n\n\n\n

– Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng: S\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t cho bi\u1ebft, khu v\u1ef1c mi\u1ec1n Nam v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 khu v\u1ef1c t\u1eadp trung nhi\u1ec1u nh\u1ea5t c\u1eeda h\u00e0ng d\u1ecbch v\u1ee5 F&B v\u1edbi t\u1ef7 l\u1ec7 46.6%, theo sau l\u1ea7n l\u01b0\u1ee3t l\u00e0 2 khu v\u1ef1c mi\u1ec1n B\u1eafc v\u00e0 mi\u1ec1n Trung v\u1edbi t\u1ef7 tr\u1ecdng l\u00e0 37.1% v\u00e0 16.3%, trong \u0111\u00f3 c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u1ee9ng \u0111\u1ea7u 3 khu v\u1ef1c l\u00e0 TP. H\u1ed3 Ch\u00ed Minh; TP. H\u00e0 N\u1ed9i v\u00e0 \u0110\u00e0 N\u1eb5ng.<\/p>\n\n\n\n

– C\u01a1 c\u1ea5u doanh thu: Trong ng\u00e0nh d\u1ecbch v\u1ee5 F&B, c\u00f3 \u0111\u1ebfn 68% \u0111\u1ebfn t\u1eeb kh\u1ed1i nh\u00e0 h\u00e0ng d\u1ecbch v\u1ee5 \u0111\u1ea7y \u0111\u1ee7; c\u01a1 c\u1ea5u doanh thu cho kh\u1ed1i kinh doanh ph\u1ee5c v\u1ee5 \u0111\u1ed3 u\u1ed1ng chi\u1ebfm 16.52% v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 kh\u1ed1i nh\u00e0 h\u00e0ng d\u1ecbch v\u1ee5 gi\u1edbi h\u1ea1n (limited-service restaurant) v\u00e0 \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 chi\u1ebfm 15.33%<\/p>\n\n\n\n

– Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n

B\u1ea3ng 3. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 \u0111\u1ed3 u\u1ed1ng v\u00e0 th\u1ee9c \u0103n<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Ngu\u1ed3n: iPOS.vn<\/p>\n\n\n\n

Kinh doanh online v\u00e0 \u1ee9ng d\u1ee5ng giao h\u00e0ng tr\u1ef1c tuy\u1ebfn: Hi\u1ec7n nay, c\u00f3 \u0111\u1ebfn 91.8% doanh nghi\u1ec7p tham gia v\u00e0o h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 v\u1eadn h\u00e0nh kinh doanh d\u1ecbch v\u1ee5 F&B. C\u00f3 69.5% doanh nghi\u1ec7p th\u1eeba nh\u1eadn nh\u1edd hi\u1ec7u qu\u1ea3 ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng m\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ed1t h\u01a1n. C\u00e1c \u1ee9ng d\u1ee5ng s\u1ed1 \u00e1p d\u1ee5ng trong v\u1eadn h\u00e0nh kinh doanh c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0: ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng; menu \u0111i\u1ec7n t\u1eed; website; \u1ee9ng d\u1ee5ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00e1c ph\u00e2n h\u1ec7 \u0111\u00e1p \u1ee9ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

4. C\u01a1 h\u1ed9i v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p F&B Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kinh t\u1ebf v\u01b0\u1ee3t tr\u1ed9i trong 5 n\u0103m t\u1edbi. Vi\u1ec7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0, ti\u00eau d\u00f9ng, du l\u1ecbch v\u00e0 xu\u1ea5t nh\u1eadp kh\u1ea9u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd xem nh\u01b0 l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam n\u00f3i chung v\u00e0 ng\u00e0nh F&B n\u00f3i ri\u00eang.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 kh\u00e1i qu\u00e1t th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang \u0111\u1ecbnh h\u00ecnh ph\u00e1t tri\u1ec3n nh\u01b0 sau:<\/p>\n\n\n\n

C\u00f3 s\u1ee9c h\u1ea5p d\u1eabn r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i trong l\u0129nh v\u1ef1c F&B tham gia \u0111\u1ea7u t\u01b0 d\u01b0\u1edbi h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. Theo th\u1ed1ng k\u00ea c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, trong v\u00f2ng 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00f3 \u0111\u1ebfn h\u01a1n 50% h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u01b0\u1ee3c k\u00fd k\u1ebft t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec1u thu\u1ed9c l\u0129nh v\u1ef1c F&B.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p F&B Vi\u1ec7t, h\u1ecd \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 F&B v\u1edbi quy m\u00f4 nh\u1ecf v\u00e0 v\u1eeba, k\u1ebft h\u1ee3p \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong kinh doanh nh\u1eb1m qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 chi ph\u00ed nh\u01b0ng v\u1eabn n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gia t\u0103ng s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. F&B Vi\u1ec7t ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng h\u01a1n trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh c\u1ee7a m\u00ecnh, t\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o, ki\u1ec3m so\u00e1t quy tr\u00ecnh ch\u1ebf bi\u1ebfn, \u0111\u00f3ng g\u00f3i cho \u0111\u1ebfn n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5\u2026 Qua \u0111\u00f3 cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111ang h\u01b0\u1edbng t\u1edbi c\u1ee7ng c\u1ed1 v\u00e0 gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u01b0\u1edbc \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

5. Nh\u1eefng th\u00e1ch th\u1ee9c g\u1eafn v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n F&B Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

N\u0103m 2024, b\u1ed1i c\u1ea3nh kinh t\u1ebf to\u00e0n c\u1ea7u v\u00e0 khu v\u1ef1c \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o v\u1eabn c\u00f2n nhi\u1ec1u kh\u00f3 kh\u0103n. C\u01a1 c\u1ea5u ng\u00e0nh F&B Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c li\u00ean quan \u0111\u1ebfn c\u00e1c r\u00e0o c\u1ea3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u l\u1edbn nh\u01b0 EU, M\u1ef9, Trung Qu\u1ed1c, c\u0169ng nh\u01b0 t\u00ecnh h\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc th\u1eaft ch\u1eb7t chi ti\u00eau v\u00e0 c\u00f9ng v\u1edbi thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng, h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

– Th\u00e1ch th\u1ee9c t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u F&B<\/p>\n\n\n\n

Theo Bureau Veritas VietNam, hi\u1ec7n nay c\u00e1c quy \u0111\u1ecbnh v\u1ec1 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m c\u1ee7a M\u1ef9 v\u00e0 EU r\u1ea5t nghi\u00eam ng\u1eb7t, ph\u1ea7n l\u1edbn h\u1ecd \u0111ang t\u1eadp trung v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1m s\u00e1t m\u00f4i tr\u01b0\u1eddng t\u1ea1o ra s\u1ea3n ph\u1ea9m. Ngh\u0129a l\u00e0 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o nh\u1eefng phi\u1ebfu ki\u1ec3m nghi\u1ec7m th\u1ef1c ph\u1ea9m, m\u00e0 c\u00f2n d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac, thanh tra c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t, nh\u01b0: b\u1ea3o h\u1ed9 lao \u0111\u1ed9ng, m\u00f4i tr\u01b0\u1eddng kh\u00f4ng kh\u00ed, c\u00e1c quy \u0111\u1ecbnh gi\u1eef g\u00ecn v\u1ec7 sinh c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n

– Th\u00e1ch th\u1ee9c t\u1eeb s\u1ef1 thi\u1ebfu \u0111\u1ed3ng b\u1ed9 v\u00e0 b\u00e0i to\u00e1n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i – logistic<\/p>\n\n\n\n

S\u1ef1 \u0111\u1ed5 b\u1ed9 c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, c\u0169ng nh\u01b0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p F&B Vi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. Th\u1ebf nh\u01b0ng s\u1ef1 ph\u00e1t tri\u1ec3n \u1ed3 \u1ea1t, kh\u00f4ng nh\u1ea5t qu\u00e1n theo chi\u1ebfn l\u01b0\u1ee3c khi\u1ebfn th\u1ecb tr\u01b0\u1eddng F&B c\u1ee7a Vi\u1ec7t Nam thi\u1ebfu s\u1ef1 \u0111\u1ed3ng b\u1ed9, kh\u00f4ng c\u00f3 c\u01a1 quan ch\u1ee7 qu\u1ea3n c\u0169ng nh\u01b0 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3 khi\u1ebfn th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean thi\u1ebfu t\u00ednh \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

– Th\u00e1ch th\u1ee9c t\u1eeb m\u00f4i tr\u01b0\u1eddng kinh doanh d\u1ecbch v\u1ee5 F&B trong n\u01b0\u1edbc<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 F&B, kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 t\u1ef7 l\u1ec7 \u0111\u00e0o th\u1ea3i c\u1ee7a ng\u00e0nh n\u00e0y r\u1ea5t cao. C\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc ch\u1ecbu \u00e1p l\u1ef1c c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb c\u00f3 ngu\u1ed3n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. C\u00e1c doanh nghi\u1ec7p F&B \u0111ang h\u01b0\u1edbng t\u1edbi vi\u1ec7c khai th\u00e1c doanh thu t\u1eeb tr\u1ef1c tuy\u1ebfn, tuy nhi\u00ean v\u1eabn c\u00f2n g\u1eb7p nhi\u1ec1u h\u1ea1n ch\u1ebf trong c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, n\u1ed9i dung ti\u1ebfp th\u1ecb, c\u00e1ch l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi ph\u01b0\u01a1ng th\u1ee9c tr\u1ef1c tuy\u1ebfn. Mu\u1ed1n kh\u1eafc ph\u1ee5c c\u00e1c h\u1ea1n ch\u1ebf n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i n\u1eafm r\u00f5 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

– Thi\u1ebfu h\u1ee5t ngu\u1ed3n nh\u00e2n s\u1ef1<\/p>\n\n\n\n

Nh\u00e2n s\u1ef1 ph\u1ee5c v\u1ee5 cho ng\u00e0nh D\u1ecbch v\u1ee5 F&B Vi\u1ec7t Nam \u0111ang trong t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t. G\u1ea7n 48.5% doanh nghi\u1ec7p d\u1ecbch v\u1ee5 F&B Vi\u1ec7t Nam th\u1eeba nh\u1eadn \u0111ang g\u1eb7p kh\u00f3 trong v\u1ea5n \u0111\u1ec1 \u1ed5n \u0111\u1ecbnh l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1. Nguy\u00ean nh\u00e2n ph\u1ea7n l\u1edbn \u0111\u1ebfn t\u1eeb ch\u00ednh s\u00e1ch l\u01b0\u01a1ng b\u1ea5t c\u1eadp, nh\u00e2n s\u1ef1 ph\u1ee5c v\u1ee5 ng\u00e0nh ph\u1ea7n l\u1edbn l\u00e0 lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng n\u00ean t\u00ednh k\u1ef7 lu\u1eadt v\u00e0 chuy\u00ean m\u00f4n kh\u00f4ng cao. Trong khi nh\u00e2n s\u1ef1 c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng cao th\u00ec th\u01b0\u1eddng \u00edt tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng \u1ea9m th\u1ef1c, do c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i v\u00e0 l\u01b0\u01a1ng th\u01b0\u1edfng ch\u01b0a t\u01b0\u01a1ng x\u1ee9ng.<\/p>\n\n\n\n

6. C\u00e1c gi\u1ea3i ph\u00e1p th\u00fac \u0111\u1ea9y v\u00e0 gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a F&B Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

6.1. Nh\u00f3m gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/p>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh F&B kh\u00f4ng c\u00f2n l\u00e0 chuy\u1ec7n c\u1ee7a t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i t\u1ea5t y\u1ebfu cho doanh nghi\u1ec7p F&B nh\u1eb1m th\u00edch nghi nhanh ch\u00f3ng v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh. Doanh nghi\u1ec7p s\u1ebd ti\u1ebfp c\u1eadn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c giao nh\u1eadn linh ho\u1ea1t, \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t tr\u1ed9i nh\u1eb1m t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, gi\u1ea3m chi ph\u00ed c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5. Nh\u00f3m gi\u1ea3i ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, nh\u01b0 sau:<\/p>\n\n\n\n

– Thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng: Th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c giao \u0111\u1ed3 u\u1ed1ng – th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn (Food apps.) gi\u00fap doanh nghi\u1ec7p F&B t\u1ea1i Vi\u1ec7t Nam ch\u1eb3ng nh\u1eefng gia t\u0103ng doanh thu m\u00e0 c\u00f2n ti\u1ebfp c\u1eadn t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nhanh ch\u00f3ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

– S\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng kinh doanh: Tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng P.O.S gi\u00fap ch\u00ednh s\u00e1nh ph\u1ee5c v\u1ee5 v\u00e0 thanh to\u00e1n tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 d\u00e0ng. Kh\u00e2u v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd s\u1ebd tr\u1edf n\u00ean th\u00f4ng minh v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n. Ngo\u00e0i ra, c\u00f2n gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n traffic kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n

– S\u1eed d\u1ee5ng thanh to\u00e1n v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng online v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u: Doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi quy m\u00f4 l\u1edbn, chia s\u1ebb, k\u1ebft n\u1ed1i v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch R&D v\u00e0 qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng trong t\u1eebng th\u1eddi k\u1ef3.<\/p>\n\n\n\n

6.2. Nh\u00f3m gi\u1ea3i ph\u00e1p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/strong><\/p>\n\n\n\n

Nh\u00f3m gi\u1ea3i ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t sau:<\/p>\n\n\n\n

T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh: Gi\u1ea3i ph\u00e1p n\u00e0y g\u1eafn v\u1edbi \u00fd ngh\u0129a c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m. T\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3: C\u00e1c doanh nghi\u1ec7p F&B c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i B2C; B2B th\u00f4ng qua c\u00e1c chu\u1ed7i ph\u1ee5c v\u1ee5, qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean t\u1ee5c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt: \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh h\u1ee3p ph\u00e1p v\u00e0 tr\u00e1nh c\u00e1c r\u1ee7i ro ph\u00e1p l\u00fd, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i tu\u00e2n th\u1ee7 s\u1ef1 ki\u1ec3m tra gi\u00e1m s\u00e1t c\u1ee7a c\u01a1 quan ch\u1ee9c n\u0103ng, x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh v\u00e0 quy \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean t\u1ee5c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

7. K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n

Ng\u00e0nh F&B Vi\u1ec7t Nam tuy g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c nh\u01b0 nh\u1eefng n\u1ed9i dung ph\u00e2n t\u00edch \u1edf tr\u00ean, nh\u01b0ng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u1eabn kh\u1ea3 quan v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi. \u0110\u1ec3 \u0111\u1ecbnh h\u00ecnh ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 b\u1ee9c tranh t\u1ed5ng quan c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong giai \u0111o\u1ea1n s\u1eafp t\u1edbi \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng \u1ee9ng ph\u00f3 linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Theo T\u1ea1p ch\u00ed C\u00f4ng th\u01b0\u01a1ng<\/strong><\/p>\n\n\n\n

https:\/\/vietq.vn\/trien-vong-va-xu-huong-nganh-thuc-pham-va-do-uong-fb-tai-viet-nam-d225585.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2023 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t n\u0103m v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ng\u00e0nh Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng (ng\u00e0nh F&B) t\u1ea1i Vi\u1ec7t Nam. C\u00e1c doanh nghi\u1ec7p ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4, s\u1ef1 thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng k\u00e9o theo nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng […]<\/p>\n","protected":false},"author":26,"featured_media":36000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-35999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/35999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=35999"}],"version-history":[{"count":1,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/35999\/revisions"}],"predecessor-version":[{"id":36001,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/35999\/revisions\/36001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/36000"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=35999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=35999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=35999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}