{"id":35723,"date":"2024-09-04T09:31:09","date_gmt":"2024-09-04T02:31:09","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=35723"},"modified":"2024-09-04T09:31:19","modified_gmt":"2024-09-04T02:31:19","slug":"xu-huong-tieu-dung-xanh-trong-phat-trien-ben-vung-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/xu-huong-tieu-dung-xanh-trong-phat-trien-ben-vung-tai-viet-nam\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Ti\u00eau d\u00f9ng xanh l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Ti\u00eau d\u00f9ng xanh l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu tr\u00ean th\u1ebf gi\u1edbi, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t trong t\u0103ng tr\u01b0\u1edfng xanh h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. B\u00e0i vi\u1ebft h\u1ec7 th\u1ed1ng h\u00f3a c\u01a1 s\u1edf l\u00fd lu\u1eadn v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn ti\u00eau d\u00f9ng xanh, ph\u00e2n t\u00edch xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh \u1edf Vi\u1ec7t Nam, ch\u1ec9 ra nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c trong ti\u00eau d\u00f9ng xanh v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 g\u1ee3i \u00fd th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

1. \u0110\u1eb7t v\u1ea5n \u0111\u1ec1<\/strong><\/h3>\n\n\n\n

T\u00ecnh tr\u1ea1ng suy tho\u00e1i m\u00f4i tr\u01b0\u1eddng v\u00e0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu \u0111\u00e3 g\u00e2y ra nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi trong giai \u0111o\u1ea1n v\u1eeba qua. V\u00ec v\u1eady ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng c\u0169ng nh\u01b0 nhi\u1ec7m v\u1ee5 c\u1ea5p b\u00e1ch c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam.<\/p>\n\n\n\n

Ch\u00ednh ph\u1ee7 c\u1ee7a nhi\u1ec1u qu\u1ed1c gia \u0111\u00e3 li\u00ean t\u1ee5c ban h\u00e0nh c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ea3o t\u1ed3n h\u1ec7 sinh th\u00e1i t\u1ef1 nhi\u00ean, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p truy\u1ec1n th\u00f4ng t\u00edch c\u1ef1c nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang, k\u00eau g\u1ecdi ng\u01b0\u1eddi d\u00e2n chung tay b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng b\u1eb1ng c\u00e1c h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c nh\u01b0 \u01b0u ti\u00ean ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m xanh, d\u1ecbch v\u1ee5 xanh, s\u1eed d\u1ee5ng giao th\u00f4ng \u00edt Carbon, ph\u00e2n lo\u1ea1i r\u00e1c th\u1ea3i t\u1ea1i ngu\u1ed3n\u2026<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc c\u0169ng ban h\u00e0nh c\u00e1c ch\u00ednh s\u00e1ch ph\u00e1p lu\u1eadt nh\u1eb1m g\u1eafn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t, kinh doanh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, kinh doanh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xanh.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng do ph\u00e1t th\u1ea3i kh\u00ed, r\u00e1c th\u1ea3i c\u00f4ng nghi\u1ec7p v\u00e0 sinh ho\u1ea1t \u0111ang \u1edf t\u00ecnh tr\u1ea1ng b\u00e1o \u0111\u1ed9ng. Nh\u1eefng ph\u00e1t th\u1ea3i ch\u1ee7 y\u1ebfu \u1edf Vi\u1ec7t Nam \u0111\u1eb7c bi\u1ec7t c\u00f3 r\u00e1c th\u1ea3i nh\u1ef1a, trung b\u00ecnh m\u1ed7i gia \u0111\u00ecnh th\u1ea3i ra m\u00f4i tr\u01b0\u1eddng 1 kg r\u00e1c th\u1ea3i nh\u1ef1a, theo \u0111\u00f3 h\u00e0ng n\u0103m c\u00f3 kho\u1ea3ng 1,8 tri\u1ec7u t\u1ea5n r\u00e1c th\u1ea3i nh\u1ef1a \u0111\u01b0\u1ee3c th\u1ea3i ra m\u00f4i tr\u01b0\u1eddng chi\u1ebfm 6% r\u00e1c th\u1ea3i nh\u1ef1a tr\u00ean th\u1ebf gi\u1edbi v\u00e0 ch\u1ec9 c\u00f3 27% s\u1ed1 r\u00e1c th\u1ea3i n\u00e0y \u0111\u01b0\u1ee3c t\u00e1i ch\u1ebf (th\u1ed1ng k\u00ea t\u1eeb B\u1ed9 T\u00e0i nguy\u00ean v\u00e0 M\u00f4i tr\u01b0\u1eddng).<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, th\u1eddi ti\u1ebft v\u00e0 kh\u00ed h\u1eadu trong nh\u1eefng n\u0103m v\u1eeba qua c\u00f3 nhi\u1ec1u di\u1ec5n bi\u1ebfn b\u1ea5t th\u01b0\u1eddng, nhi\u1ec7t \u0111\u1ed9 trung b\u00ecnh \u1edf nhi\u1ec1u khu v\u1ef1c trong n\u01b0\u1edbc c\u00f3 xu h\u01b0\u1edbng n\u00f3ng nh\u1ea5t trong l\u1ecbch s\u1eed. Ch\u1ee9ng ki\u1ebfn s\u1ef1 suy tho\u00e1i r\u00f5 r\u1ec7t t\u1eeb m\u00f4i tr\u01b0\u1eddng c\u00f9ng v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u1eeb ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng, ph\u1ea7n n\u00e0o \u0111\u00e3 t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00ec t\u01b0\u01a1ng lai c\u1ee7a th\u1ebf h\u1ec7 sau. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m xanh, c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng g\u00e2y h\u1ea1i ho\u1eb7c \u00edt c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi m\u00f4i tr\u01b0\u1eddng. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh n\u00e0y c\u0169ng \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i cho nhi\u1ec1u doanh nghi\u1ec7p tham gia v\u00e0o s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m xanh.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t th\u1ebf h\u1ec7 Millennials, l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh ra t\u1eeb n\u0103m 1980 \u0111\u1ebfn n\u0103m 2000, \u0111\u00e2y l\u00e0 th\u1ebf h\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u00e0nh vi sang ti\u00eau d\u00f9ng xanh v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi c\u1ed9ng \u0111\u1ed3ng. H\u1ecd ch\u1ea5p nh\u1eadn v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m m\u1edbi, s\u1ea3n ph\u1ea9m m\u1edbi h\u01a1n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc. H\u1ecd quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c (Ph\u1ea1m Th\u1ecb Huy\u1ec1n v\u00e0 c\u1ed9ng s\u1ef1, 2020).<\/p>\n\n\n\n

B\u00e0i vi\u1ebft s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch b\u00e1o c\u00e1o v\u00e0 c\u00e1c d\u1eef li\u1ec7u l\u1ecbch s\u1eed nh\u1eb1m c\u1ee7ng c\u1ed1 cho c\u00e1c l\u1eadp lu\u1eadn. B\u00e0i vi\u1ebft h\u1ec7 th\u1ed1ng h\u00f3a c\u01a1 s\u1edf l\u00fd lu\u1eadn v\u1ec1 ti\u00eau d\u00f9ng xanh, ph\u00e2n t\u00edch xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh \u1edf Vi\u1ec7t Nam v\u00e0 ch\u1ec9 ra kh\u00f3 kh\u0103n trong ti\u00eau d\u00f9ng xanh \u1edf Vi\u1ec7tNam, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 g\u1ee3i \u00fd th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng xanh.<\/p>\n\n\n\n

2. C\u00e1ch ti\u1ebfp c\u1eadn ti\u00eau d\u00f9ng xanh<\/strong><\/h3>\n\n\n\n

Ngay t\u1eeb nh\u1eefng n\u0103m 70 c\u1ee7a th\u1ebf k\u1ef7 tr\u01b0\u1edbc, kh\u00e1i ni\u1ec7m ti\u00eau d\u00f9ng xanh, s\u1ea3n ph\u1ea9m xanh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng xanh<\/em> \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1eafc \u0111\u1ebfn v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u ti\u1ebfp theo \u0111\u00e3 m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y d\u01b0\u1edbi nhi\u1ec1u g\u00f3c \u0111\u1ed9.<\/p>\n\n\n\n

Ti\u00eau d\u00f9ng xanh \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 truy\u1ec1n th\u00f4ng c\u00e1c s\u1ea3n ph\u1ea9m xanh, s\u1ea3n ph\u1ea9m kh\u00f4ng g\u00e2y h\u1ea1i cho h\u1ec7 sinh th\u00e1i t\u1ef1 nhi\u00ean (Choi, 2005), ti\u00eau d\u00f9ng xanh l\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng mang l\u1ea1i ph\u00fac l\u1ee3i cho c\u1ed9ng \u0111\u1ed3ng n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng sinh s\u1ed1ng, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi c\u00f9ng h\u00e0nh \u0111\u1ed9ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

Ti\u00eau d\u00f9ng xanh l\u00e0 h\u00e0nh vi ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng g\u00e2y h\u1ea1i ho\u1eb7c c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t \u00edt t\u1edbi m\u00f4i tr\u01b0\u1eddng (Halpenny, 2006). Hay ti\u00eau d\u00f9ng xanh l\u00e0 qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho m\u00f4i tr\u01b0\u1eddng (Mostafa, 2007). Ti\u00eau d\u00f9ng xanh \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng g\u00e2y h\u1ea1i t\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, s\u1eed d\u1ee5ng v\u00e0 lo\u1ea1i b\u1ecf, \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng (Raukoff v\u00e0 Wu, 2013). Theo Chen v\u00e0 c\u1ed9ng s\u1ef1 (2010), ti\u00eau d\u00f9ng xanh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng khi mua s\u1eafm, ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Xu\u1ea5t ph\u00e1t t\u1eeb xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p tham gia s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m xanh, s\u1ea3n ph\u1ea9m kh\u00f4ng g\u00e2y h\u1ea1i, th\u1ec3 hi\u1ec7n n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc c\u0169ng \u0111\u01b0a ra nhi\u1ec1u bi\u1ec7n ph\u00e1p, ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 cho doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m xanh. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t li\u1ec7u ho\u1eb7c bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0 s\u1ea3n ph\u1ea9m xanh (Shamdasamin v\u00e0 c\u1ed9ng s\u1ef1, 1993). M\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m n\u00e0y Terra Choice (2010) \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a \u1ea3n ph\u1ea9m xanh l\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i \u00edch cho m\u00f4i tr\u01b0\u1eddng, kh\u00f4ng g\u00e2y \u00f4 nhi\u1ec5m cho m\u00f4i tr\u01b0\u1eddng, c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf v\u00e0 b\u1ea3o t\u1ed3n.<\/p>\n\n\n\n

Ng\u00e0y nay, s\u1ea3n ph\u1ea9m xanh v\u00e0 d\u1ecbch v\u1ee5 xanh \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho vi\u1ec7c ti\u00eau d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0y (Laroche v\u00e0 c\u1ed9ng s\u1ef1, 2001; Tsakiridou v\u00e0 c\u1ed9ng s\u1ef1, 2008). Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m xanh, d\u1ecbch v\u1ee5 xanh ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh vi th\u00e2n thi\u1ec7n v\u1edbi m\u1edbi m\u00f4i tr\u01b0\u1eddng, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng xanh, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1eb5n s\u00e0ng ti\u1ebfp thu nh\u1eefng c\u00e1i m\u1edbi v\u00ec v\u1eady h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m xanh (Shamdasani v\u00e0 c\u1ed9ng s\u1ef1, 1993).<\/p>\n\n\n\n

3. Xu h\u01b0\u1edbng<\/strong> ti\u00eau d\u00f9ng xanh \u1edf Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\n

3.1. C\u00e1c bi\u1ec7n ph\u00e1p th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng xanh c\u1ee7a ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam<\/em><\/strong><\/h4>\n\n\n\n

Nh\u1eb1m tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan t\u1edbi s\u1ea3n xu\u1ea5t, ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng, ti\u00eau d\u00f9ng xanh, ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u00e3 ban h\u00e0nh nhi\u1ec1u v\u0103n b\u1ea3n ch\u00ednh s\u00e1ch ph\u00e1p lu\u1eadt nh\u01b0 Tuy\u00ean ng\u00f4n qu\u1ed1c t\u1ebf v\u00e0 K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng qu\u1ed1c gia v\u1ec1 s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng (1999); Tuy\u00ean ng\u00f4n qu\u1ed1c t\u1ebf v\u1ec1 s\u1ea3n xu\u1ea5t s\u1ea1ch h\u01a1n (1999); Lu\u1eadt S\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng ti\u1ebft ki\u1ec7m, hi\u1ec7u qu\u1ea3; Lu\u1eadt B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng,\u2026 Quy\u1ebft \u0111\u1ecbnh s\u1ed1 1393 c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 v\u1ec1 ph\u00ea duy\u1ec7t \u201cChi\u1ebfn l\u01b0\u1ee3c T\u0103ng tr\u01b0\u1edfng xanh th\u1eddi k\u1ef3 2011 – 2020 v\u00e0 t\u1ea7m nh\u00ecn 2050\u201d ch\u1ec9 ra hai nhi\u1ec7m v\u1ee5 li\u00ean quan \u0111\u1ebfn ti\u00eau d\u00f9ng xanh l\u00e0 xanh h\u00f3a s\u1ea3n xu\u1ea5t v\u00e0 xanh h\u00f3a ti\u00eau d\u00f9ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 c\u0103n c\u1ee9 ph\u00e1p l\u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ti\u00eau d\u00f9ng xanh, cho th\u1ea5y chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng xanh l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

\u201cChi\u1ebfn l\u01b0\u1ee3c Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng giai \u0111o\u1ea1n 2011 – 2020\u201d \u0111\u00e3 l\u00e0m r\u00f5 m\u1ee5c ti\u00eau \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng c\u1ea7n \u0111\u1ea9y m\u1ea1nh s\u1ea3n xu\u1ea5t s\u1ea1ch nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean, n\u0103ng l\u01b0\u1ee3ng, gi\u1ea3m ph\u00e1t th\u1ea3i, gi\u1ea3m thi\u1ec3u \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng, b\u1ea3o v\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

\u201cChi\u1ebfn l\u01b0\u1ee3c Ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam giai \u0111o\u1ea1n 2011 – 2020\u201d \u0111\u00e3 cho th\u1ea5y t\u00ednh c\u1ea5p thi\u1ebft c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c ti\u00eau d\u00f9ng theo h\u01b0\u1edbng \u201cxanh\u201d nh\u1eb1m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p ch\u1ee7 \u0111\u1ed9ng \u1ee9ng ph\u00f3 v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu nh\u01b0: n\u00e2ng cao nh\u1eadn th\u1ee9c tr\u00e1ch nhi\u1ec7m trong b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, g\u1eafn tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u1edbi ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u00e3 h\u1ed9i, \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n kinh t\u1ebf xanh, kinh t\u1ebf tu\u1ea7n ho\u00e0n, chuy\u1ec3n \u0111\u1ed5i n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n n\u0103ng l\u01b0\u1ee3ng s\u1ea1ch.<\/p>\n\n\n\n

\u201cChi\u1ebfn l\u01b0\u1ee3c Qu\u1ed1c gia v\u1ec1 t\u0103ng tr\u01b0\u1edfng xanh giai \u0111o\u1ea1n 2021 – 2030 v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2050 c\u1ee7a Vi\u1ec7t Nam\u201d kh\u1eb3ng \u0111\u1ecbnh ti\u00eau d\u00f9ng xanh y\u1ebfu t\u1ed1 then ch\u1ed1t trong t\u0103ng tr\u01b0\u1edfng xanh. Trong \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng xanh l\u00e0 c\u01a1 s\u1edf th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf xanh, n\u1ec1n kinh t\u1ebf trung h\u00f3a carbon h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u1ea1n ch\u1ebft s\u1ef1 gia t\u0103ng nhi\u1ec7t \u0111\u1ed9 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, c\u00e1c bi\u1ec7n ph\u00e1p th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng xanh c\u1ee7a Ch\u00ednh ph\u1ee7 giai \u0111o\u1ea1n v\u1eeba qua \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u1edf nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean c\u1ea3 n\u01b0\u1edbc, b\u01b0\u1edbc \u0111\u1ea7u \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m tham gia c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00e0 \u0111\u00e3 c\u00f3 nh\u1eefng k\u1ebft qu\u1ea3 nh\u01b0 sau:<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch Ti\u00eau d\u00f9ng xanh l\u1ea7n th\u1ee9 8 n\u0103m 2017 tri\u1ec3n khai game nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m Vi\u1ec7t\/s\u1ea3n ph\u1ea9m xanh tr\u00ean App Store. Ph\u1ea7n m\u1ec1m n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p xanh v\u00e0 doanh nghi\u1ec7p ch\u01b0a th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Ph\u1ea7n m\u1ec1m cho ph\u00e9p ng\u01b0\u1eddi ch\u01a1i ph\u00e2n lo\u1ea1i v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m xanh, n\u1ebfu t\u1ef7 l\u1ec7 ch\u1ecdn \u0111\u00fang \u0111\u1ea1t t\u1eeb 80-100% s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e0 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m xanh ho\u1eb7c s\u1ea3n ph\u1ea9m t\u00e1i ch\u1ebf th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n

T\u1ea1i H\u00e0 N\u1ed9i, ch\u01b0\u01a1ng tr\u00ecnh \u201cM\u1ea1ng l\u01b0\u1edbi \u0111i\u1ec3m \u0111\u1ebfn xanh\u201d \u0111\u00e3 g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 vi\u1ec7c s\u1ea3n xu\u1ea5t, ti\u00eau th\u1ee5, ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xanh. K\u1ebft qu\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1o n\u00ean m\u1ea1ng l\u01b0\u1edbi xanh cho c\u1ed9ng \u0111\u1ed3ng c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng – x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

T\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, trong giai \u0111o\u1ea1n 2010 – 2017 \u0111\u00e3 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng 8 l\u1ea7n chi\u1ebfn d\u1ecbch ti\u00eau d\u00f9ng h\u00e0ng n\u0103m, thu h\u00fat h\u01a1n 70 ng\u00e0n l\u01b0\u1ee3t t\u00ecnh nguy\u1ec7n vi\u00ean tham gia, h\u01a1n 4 tri\u1ec7u l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00e2n h\u01b0\u1edfng \u1ee9ng, n\u00e2ng m\u1ee9c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c doanh nghi\u1ec7p xanh t\u1eeb 40-60% trong th\u00e1ng di\u1ec5n ra chi\u1ebfn d\u1ecbch t\u1ea1i h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb Coopmart.<\/p>\n\n\n\n

 3.2. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh c\u1ee7a Vi\u1ec7t Nam<\/em><\/strong><\/h4>\n\n\n\n

Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u c\u1ee7a Vi\u1ec7n Nghi\u00ean c\u1ee9u Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p thu\u1ed9c T\u1eadp \u0111o\u00e0n IBM (Institute for Business Value – IBV) n\u0103m 2021, 90% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft \u0111\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 gi\u00fap h\u1ecd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng. H\u1ecd \u01b0u ti\u00ean s\u1eed d\u1ee5ng nh\u1eefng th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean (Organic, BiOrganic) v\u00e0 kh\u00f4ng bi\u1ebfn \u0111\u1ed5i gen \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng hay s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 t\u00e1c \u0111\u1ed9ng x\u1ea5u t\u1edbi m\u00f4i tr\u01b0\u1eddng. H\u1ecd ch\u1ea5p nh\u1eadn chi ph\u00ed cao h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng xanh t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y, nghi\u00ean c\u1ee9u c\u1ee7a C\u00f4ng ty Nielsen Vi\u1ec7t Nam (2017) cho bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft \u201cxanh\u201d v\u00e0 \u201cs\u1ea1ch\u201d \u0111\u00e3 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1ecfng 4%\/n\u0103m v\u00e0 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m xanh. M\u1eb7t kh\u00e1c, c\u00e1c doanh nghi\u1ec7p cam k\u1ebft c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng, c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a 62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u00e0 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i t\u00e1c h\u1ea1i l\u00e2u d\u00e0i t\u1eeb c\u00e1c nguy\u00ean li\u1ec7u nh\u00e2n t\u1ea1o.<\/p>\n\n\n\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean PwC (Th\u00f3i quen Ti\u00eau d\u00f9ng th\u00e1ng 12\/2021), 9.370 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi thu\u1ed9c 26 v\u00f9ng l\u00e3nh th\u1ed5 v\u00e0 qu\u1ed1c gia, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa \u00fd nhi\u1ec1u h\u01a1n t\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi m\u00f4i tr\u01b0\u1eddng, h\u01a1n 47% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u01b0u ti\u00ean ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ef1 ph\u00e2n h\u1ee7y.<\/p>\n\n\n\n

Nh\u00ecn chung, ti\u00eau d\u00f9ng xanh \u0111ang l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu tr\u00ean th\u1ebf gi\u1edbi n\u00f3i chung v\u00e0 Vi\u1ec7t Nam n\u00f3i ri\u00eang. \u0110\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u201cxanh h\u00f3a\u201d \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1eb7c t\u00ednh \u201cxanh\u201d v\u00e0 \u201cs\u1ea1ch\u201d, xu h\u01b0\u1edbng \u201cth\u01b0\u01a1ng hi\u1ec7u xanh\u201d \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng c\u1ee5 tranh tranh g\u1eafn v\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

B\u1eaft nh\u1ecbp v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u ti\u00eau d\u00f9ng xanh b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0: chung tay gi\u1ea3m r\u00e1c th\u1ea3i nh\u1ef1a, h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng t\u00fai nilon v\u00e0 chuy\u1ec3n sang t\u00fai gi\u1ea5y ho\u1eb7c t\u00fai d\u00f9ng nhi\u1ec1u l\u1ea7n. Nhi\u1ec1u si\u00eau th\u1ecb l\u1edbn \u1edf Vi\u1ec7t nam khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00e2n s\u1eed d\u1ee5ng t\u00fai d\u00f9ng nhi\u1ec1u l\u1ea7n, t\u00edch \u0111i\u1ec3m khi kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng t\u00fai nilon, s\u1eed d\u1ee5ng l\u00e1 chu\u1ed1i g\u00f3i th\u1ef1c ph\u1ea9m thay cho t\u00fai nilon, thay \u0111\u1ed5i bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi ng\u00e0nh F&B, nhi\u1ec1u ti\u1ec7m coffee, tr\u00e0 s\u1eefa \u0111\u00e3 s\u1eed d\u1ee5ng \u1ed1ng h\u00fat gi\u1ea5y, \u1ed1ng h\u00fat tre thay cho \u1ed1ng h\u00fat nh\u1ef1a hay c\u1ed1c gi\u1ea5y thay cho c\u1ed1c nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n, s\u1ef1 d\u1ee5ng t\u00fai gi\u1ea5y thay cho t\u00fai nilon,\u2026 Xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u1ed1ng h\u00fat t\u1eeb nguy\u00ean li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh ph\u00e1t tri\u1ec3n \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m s\u1ea1ch nh\u01b0: B\u00e1c T\u00f4m, S\u00f3i Bi\u1ec3n, Hano Farm,\u2026 nh\u1eb1m cung c\u1ea5p s\u1ea3n ph\u1ea9m s\u1ea1ch c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

3.3. Kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c<\/em><\/strong><\/h4>\n\n\n\n

M\u1eb7c d\u00f9 ti\u00eau d\u00f9ng xanh l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong t\u01b0\u01a1ng lai v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng, tuy nhi\u00ean trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00f2n g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c, nh\u01b0:<\/p>\n\n\n\n

C\u00e1c bi\u1ec7n ph\u00e1p ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3, th\u00fac \u0111\u1ea9y s\u1ea3n xu\u1ea5t xanh, ti\u00eau d\u00f9ng xanh c\u00f2n thi\u1ebfu, hay c\u00e1c ch\u00ednh s\u00e1ch n\u00e0y ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p s\u1eb5n s\u00e0ng gia nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng xanh. Ngu\u1ed3n t\u00e0i ch\u00ednh xanh t\u00e0i tr\u1ee3 cho c\u00e1c d\u1ef1 \u00e1n s\u1ea3n xu\u1ea5t xanh c\u00f2n \u00edt, m\u1ee9c h\u1ed7 tr\u1ee3 th\u1ea5p.<\/p>\n\n\n\n

Nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh c\u00f2n h\u1ea1n ch\u1ebf, ch\u1ec9 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o th\u1ebf h\u1ec7 Millennials, nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n cao, thu nh\u1eadp t\u1ed1t, c\u00f3 hi\u1ec3u bi\u1ebft x\u00e3 h\u1ed9i, quan t\u00e2m t\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 sinh s\u1ed1ng ch\u1ee7 y\u1ebfu \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb. Khu v\u1ef1c n\u00f4ng th\u00f4n v\u00e0 mi\u1ec1n n\u00fai, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a c\u00f3 hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng trong ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m, h\u1ecd ch\u01b0a hi\u1ec3u r\u00f5 \u00fd ngh\u0129a c\u1ee7a b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u00e1c h\u1ea1i c\u1ee7a \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng, h\u1ecd c\u0169ng ch\u01b0a ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m s\u1ea3n ph\u1ea9m xanh, s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng kh\u00e1c.<\/p>\n\n\n\n

Thu nh\u1eadp l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi ti\u00eau d\u00f9ng xanh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. M\u1ee9c thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111ang \u1edf m\u1ee9c trung b\u00ecnh. Trong khi \u0111\u00f3 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m xanh, d\u1ecbch v\u1ee5 xanh s\u1ebd cao h\u01a1n s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i t\u1eeb 20% – 40%. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n khi\u1ebfn ng\u01b0\u1eddi d\u00e2n kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m xanh.<\/p>\n\n\n\n

V\u1ec1 ph\u00eda doanh nghi\u1ec7p, c\u00e2n \u0111\u1ed1i gi\u1eefa m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng xanh l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u1edf Vi\u1ec7t Nam. Chi ph\u00ed \u0111\u1ea7u t\u01b0 chuy\u1ec3n \u0111\u1ed5i sang c\u00f4ng ngh\u1ec7 xanh l\u1edbn, n\u0103ng l\u1ef1c tr\u00ecnh \u0111\u1ed9 c\u00f2n h\u1ea1n ch\u1ebf. V\u00ec v\u1eady, ch\u01b0a c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t xanh.<\/p>\n\n\n\n

4. K\u1ebft lu\u1eadn<\/strong><\/h3>\n\n\n\n

Ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao, \u00fd th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng theo. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u quan t\u00e2m t\u1edbi kh\u00e1i ni\u1ec7m s\u1ea3n ph\u1ea9m s\u1ea1ch, s\u1ea3n ph\u1ea9m xanh, ti\u00eau d\u00f9ng nh\u1eb1m s\u1ea3n ph\u1ea9m th\u1ecfa m\u00e3n nhu c\u1ea7u b\u1ea3n th\u00e2n v\u00e0 mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng nh\u01b0ng kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u00f4i tr\u01b0\u1eddng. V\u00ec v\u1eady, ti\u00eau d\u00f9ng xanh s\u1ebd l\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u00f3i ri\u00eang v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi n\u00f3i chung. \u0110\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng xanh, t\u00e1c gi\u1ea3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 g\u1ee3i \u00fd sau:<\/p>\n\n\n\n

+ Ho\u00e0n thi\u1ec7n khung ph\u00e1p l\u00fd v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 thi\u1ebft th\u1ef1c nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t xanh;<\/p>\n\n\n\n

+ T\u1ea1o k\u00eanh thu h\u00fat ngu\u1ed3n t\u00e0i ch\u00ednh xanh t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t t\u0103ng c\u01b0\u1eddng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ngu\u1ed3n v\u1ed1n nh\u01b0 ODA, WB \u0111\u1ec3 huy \u0111\u1ed9ng ngu\u1ed3n v\u1ed1n xanh.<\/p>\n\n\n\n

+ T\u0103ng c\u01b0\u1eddng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tuy\u00ean truy\u1ec1n n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, h\u1eadu qu\u1ea3 c\u1ee7a h\u00e0nh vi g\u00e2y h\u1ea1i t\u1edbi m\u00f4i tr\u01b0\u1eddng, c\u0169ng nh\u01b0 \u00fd ngh\u0129a c\u1ee7a h\u00e0nh \u0111\u1ed9ng b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c thay \u0111\u1ed5i th\u00f3i quen sinh ho\u1ea1t h\u00e0ng ng\u00e0y, chuy\u1ec3n \u0111\u1ed5i t\u1eeb ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng sang ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a xanh.<\/p>\n\n\n\n

+ Ban h\u00e0nh ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, kinh doanh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 xanh nh\u1eb1m gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, t\u0103ng c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m xanh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean di\u1ec7n r\u1ed9ng. Th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m xanh, d\u1ecbch v\u1ee5 xanh \u0111\u1ec3 kh\u01a1i g\u1ee3i nhu c\u1ea7u v\u00e0 h\u00ecnh th\u00e0nh th\u00f3i quen ti\u00eau d\u00f9ng xanh cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

+ T\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o n\u00e2ng cao tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng cho doanh nghi\u1ec7p, g\u1eafn li\u1ec1n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u1edbi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh, khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i t\u1eeb nguy\u00ean li\u1ec7u th\u00f4ng th\u01b0\u1eddng sang nguy\u00ean li\u1ec7u xanh, gi\u1ea3m ph\u00e1t th\u1ea3i kh\u00ed carbon, \u01b0u ti\u00ean s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o.<\/p>\n\n\n\n

\u00a0Theo T\u1ea1p ch\u00ed C\u00f4ng th\u01b0\u01a1ng<\/strong><\/p>\n\n\n\n

https:\/\/vietq.vn\/xu-huong-tieu-dung-xanh-trong-phat-trien-ben-vung-tai-viet-nam-d224895.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u00eau d\u00f9ng xanh l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Ti\u00eau d\u00f9ng xanh l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu tr\u00ean th\u1ebf gi\u1edbi, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t trong t\u0103ng tr\u01b0\u1edfng xanh h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau ph\u00e1t […]<\/p>\n","protected":false},"author":26,"featured_media":35724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-35723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/35723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=35723"}],"version-history":[{"count":1,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/35723\/revisions"}],"predecessor-version":[{"id":35725,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/35723\/revisions\/35725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/35724"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=35723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=35723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=35723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}