{"id":34772,"date":"2024-05-30T14:46:02","date_gmt":"2024-05-30T07:46:02","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=34772"},"modified":"2024-05-30T14:46:12","modified_gmt":"2024-05-30T07:46:12","slug":"kiem-soat-quang-cao-thuc-pham-chuc-nang-sai-su-that-voi-tieu-chi-danh-gia-dao-duc-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/kiem-soat-quang-cao-thuc-pham-chuc-nang-sai-su-that-voi-tieu-chi-danh-gia-dao-duc-doanh-nghiep\/","title":{"rendered":"Ki\u1ec3m so\u00e1t qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng sai s\u1ef1 th\u1eadt v\u1edbi ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 \u0111\u1ea1o \u0111\u1ee9c doanh nghi\u1ec7p"},"content":{"rendered":"\n

Hi\u1ec7n nay, c\u00f3 t\u1edbi 80% c\u00e1c qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c ph\u00f2ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh tr\u00ean internet \u0111ang tr\u00e1 h\u00ecnh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, c\u1ea7n ph\u1ea3i c\u00f3 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 \u0111\u1ea1o \u0111\u1ee9c c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n bi\u1ebft v\u00e0 c\u00f3 l\u1ef1a ch\u1ecdn khi mua s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Thi\u1ebfu quy ch\u1ebf ph\u00e1p lu\u1eadt \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/strong><\/p>\n\n\n\n

Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a b\u00e1c s\u0129, ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng v\u00e0 c\u00e1c b\u1ec7nh vi\u1ec7n tuy\u1ebfn Trung \u01b0\u01a1ng \u0111\u1ec3 l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y ra h\u1eadu qu\u1ea3 “ti\u1ec1n m\u1ea5t, t\u1eadt mang” cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a ng\u00e0nh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, l\u00e0m l\u1eabn l\u1ed9n gi\u1eefa c\u00e1c doanh nghi\u1ec7p l\u00e0m \u0103n ch\u00e2n ch\u00ednh v\u00e0 nh\u1eefng doanh nghi\u1ec7p gian d\u1ed1i.<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng qu\u1ea3ng c\u00e1o th\u1ed5i ph\u1ed3ng c\u00f4ng d\u1ee5ng TPCN. \u1ea2nh st<\/em><\/p>\n\n\n\n

PGS. TS Tr\u1ea7n \u0110\u00e1ng – Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (VAFF), \u0111\u00e3 ch\u1ec9 ra b\u1ed1n vi ph\u1ea1m \u0111\u1ea1o \u0111\u1ee9c trong qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng hi\u1ec7n nay: qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt, l\u1eeba g\u1ea1t, gi\u1ea3 m\u1ea1o; qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i, th\u1ed5i ph\u1ed3ng s\u1ea3n ph\u1ea9m; qu\u1ea3ng c\u00e1o m\u01a1 h\u1ed3 g\u00e2y hi\u1ec3u nh\u1ea7m; v\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea1y c\u1ea3m nh\u01b0 ng\u01b0\u1eddi b\u1ec7nh ung th\u01b0 v\u00e0 b\u1ec7nh hi\u1ec3m ngh\u00e8o. Hi\u1ec7n 225 h\u1ed9i vi\u00ean t\u1eadp th\u1ec3 c\u1ee7a VAFF r\u1ea5t \u00edt vi ph\u1ea1m qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, nh\u01b0ng c\u00f2n nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c ch\u01b0a th\u1ef1c hi\u1ec7n \u0111\u00fang \u0111\u1ea1o \u0111\u1ee9c trong qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n c\u1ee7a t\u00ecnh tr\u1ea1ng n\u00e0y, PGS. TS Tr\u1ea7n \u0110\u00e1ng cho r\u1eb1ng ch\u1ebf t\u00e0i x\u1eed ph\u1ea1t ch\u01b0a nghi\u00eam v\u00e0 m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf. \u00d4ng nh\u1ea5n m\u1ea1nh s\u1ef1 thi\u1ebfu h\u1ee5t trong quy ch\u1ebf ph\u00e1p lu\u1eadt \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi kinh doanh qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o. H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 thanh tra ch\u01b0a ho\u00e0n thi\u1ec7n, c\u00f9ng v\u1edbi ch\u1ebf t\u00e0i ch\u01b0a \u0111\u1ee7 s\u1ee9c r\u0103n \u0111e.<\/p>\n\n\n\n

D\u01b0\u1ee3c s\u0129 Nguy\u1ec5n Xu\u00e2n Ho\u00e0ng – Ph\u00f3 Ch\u1ee7 t\u1ecbch th\u01b0\u1eddng tr\u1ef1c VAFF, cho bi\u1ebft h\u1ea7u h\u1ebft c\u00e1c h\u1ed9i vi\u00ean ngo\u00e0i hi\u1ec7p h\u1ed9i kh\u00f4ng tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt v\u00e0 kh\u00f4ng \u0111\u0103ng k\u00fd th\u1ea9m \u0111\u1ecbnh n\u1ed9i dung qu\u1ea3ng c\u00e1o. \u00d4ng c\u0169ng ch\u1ec9 ra r\u1eb1ng m\u1ed9t s\u1ed1 c\u01a1 s\u1edf d\u1ec5 d\u00e0ng \u0111\u0103ng k\u00fd c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m nh\u01b0ng sau \u0111\u00f3 s\u1ea3n xu\u1ea5t 1-2 l\u00f4 s\u1ea3n ph\u1ea9m r\u1ed3i bi\u1ebfn m\u1ea5t, khi\u1ebfn vi\u1ec7c h\u1eadu ki\u1ec3m tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n\n\n\n

Ch\u1ea5n ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/strong><\/p>\n\n\n\n

PGS.TS Nguy\u1ec5n Thanh Phong – C\u1ee5c tr\u01b0\u1edfng C\u1ee5c An to\u00e0n th\u1ef1c ph\u1ea9m (B\u1ed9 Y t\u1ebf), cho bi\u1ebft “theo quy \u0111\u1ecbnh ng\u01b0\u1eddi ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o theo \u0111\u00fang n\u1ed9i dung \u0111\u00e3 th\u1ea9m \u0111\u1ecbnh”. Tuy nhi\u00ean, c\u00e1i kh\u00f3 cho c\u1ea3 c\u01a1 quan qu\u1ea3n l\u00fd (d\u01b0\u1ee3c, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, trang thi\u1ebft b\u1ecb y t\u1ebf, th\u00f4ng tin truy\u1ec1n th\u00f4ng) l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111a ph\u1ea7n \u0111\u1ec1u c\u00f3 m\u00e1y ch\u1ee7 \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n

Tr\u01b0\u1edbc th\u1ef1c tr\u1ea1ng tr\u00ean, Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng Nguy\u1ec5n Thanh L\u00e2m chia s\u1ebb, B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 C\u1ee5c Ph\u00e1t thanh truy\u1ec1n h\u00ecnh \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi ki\u1ec3m so\u00e1t qu\u1ea3ng c\u00e1o ch\u1eb7t ch\u1ebd, n\u1ebfu kh\u00f4ng c\u00e1c doanh nghi\u1ec7p l\u00e0m \u0103n ch\u00e2n ch\u00ednh s\u1ebd r\u00fat ti\u1ec1n kh\u00f4ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng \u0111\u00f3 n\u1eefa. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ch\u1eb7n d\u00f2ng ti\u1ec1n qu\u1ea3ng c\u00e1o h\u1ee3p ph\u00e1p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng Nguy\u1ec5n Thanh L\u00e2m chia s\u1ebb v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o TPCN. \u1ea2nh: B\u00e1o Nh\u00e2n d\u00e2n<\/em><\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u00e1p lu\u1eadt v\u00e0 quy t\u1eafc \u1ee9ng x\u1eed c\u1ee7a hi\u1ec7p h\u1ed9i ngh\u1ec1 nghi\u1ec7p l\u00e0 c\u1ea9m nang gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m uy t\u00edn, b\u1ea3o \u0111\u1ea3m cho s\u1ee9c kh\u1ecfe. B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 nhi\u1ec1u bi\u1ec7n ph\u00e1p \u0111\u1ec3 ch\u1ea5n ch\u1ec9nh t\u00ecnh tr\u1ea1ng sai ph\u1ea1m qu\u1ea3ng c\u00e1o, c\u00f4ng b\u1ed1 nh\u1eefng m\u1ea1ng l\u01b0\u1edbi c\u00f4ng ngh\u1ec7 c\u00f3 nhi\u1ec1u qu\u1ea3ng c\u00e1o vi ph\u1ea1m \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p bi\u1ebft v\u00e0 tr\u00e1nh. VAFF c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 ti\u00eau ch\u00ed \u0111o \u0111\u1ebfm, \u0111\u00e1nh gi\u00e1 \u0111\u1ea1o \u0111\u1ee9c c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 x\u1ebfp h\u1ea1ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n bi\u1ebft v\u00e0 c\u00f3 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn khi mua c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 cho s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n

PGS.TS Nguy\u1ec5n Thanh Phong c\u0169ng r\u1ea5t \u0111\u1ed3ng t\u00ecnh v\u1edbi quy ch\u1ebf \u0111\u1ea1o \u0111\u1ee9c trong qu\u1ea3ng c\u00e1o. \u00d4ng nh\u1ea5n m\u1ea1nh c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng c\u1ea7n ki\u1ec3m tra k\u1ef9 th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n Xu\u00e2n Ho\u00e0ng cho bi\u1ebft VAFF \u0111ang \u0111\u1ec1 xu\u1ea5t h\u00ecnh th\u1ee9c g\u1eafn nh\u00e3n \u201c\u0111\u00e8n xanh-\u0111\u00e8n \u0111\u1ecf\u201d cho c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, gi\u00fap ng\u01b0\u1eddi d\u00e2n d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m an to\u00e0n v\u00e0 uy t\u00edn.<\/p>\n\n\n\n

Theo PGS.TS Tr\u1ea7n \u0110\u00e1ng, VAFF mu\u1ed1n s\u00e1t c\u00e1nh c\u00f9ng c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc l\u1eadp l\u1ea1i tr\u1eadt t\u1ef1 k\u1ef7 c\u01b0\u01a1ng trong th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, \u0111\u01b0a ng\u00e0nh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 nghi\u1ec7p ch\u0103m s\u00f3c v\u00e0 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe nh\u00e2n d\u00e2n. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc tri\u1ec3n khai ph\u01b0\u01a1ng ch\u00e2m \u201c3 \u0110\u00fang\u201d c\u1ee7a VAFF: Hi\u1ec3u \u0111\u00fang – L\u00e0m \u0111\u00fang – D\u00f9ng \u0111\u00fang th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n

\u00a0Duy Trinh<\/strong><\/p>\n\n\n\n

https:\/\/vietq.vn\/kiem-soat-quang-cao-thuc-pham-chuc–su-that-voi-tieu-chi-danh-gia-dao-duc-doanh-nghiep-d221856.html\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7n nay, c\u00f3 t\u1edbi 80% c\u00e1c qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c ph\u00f2ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh tr\u00ean internet \u0111ang tr\u00e1 h\u00ecnh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, c\u1ea7n ph\u1ea3i c\u00f3 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 \u0111\u1ea1o \u0111\u1ee9c c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n bi\u1ebft v\u00e0 c\u00f3 l\u1ef1a ch\u1ecdn khi mua s\u1ea3n ph\u1ea9m. Thi\u1ebfu quy ch\u1ebf ph\u00e1p […]<\/p>\n","protected":false},"author":26,"featured_media":34773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-34772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/34772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=34772"}],"version-history":[{"count":1,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/34772\/revisions"}],"predecessor-version":[{"id":34774,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/34772\/revisions\/34774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/34773"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=34772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=34772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=34772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}