{"id":33023,"date":"2023-08-28T14:15:20","date_gmt":"2023-08-28T07:15:20","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=33023"},"modified":"2023-08-28T14:15:29","modified_gmt":"2023-08-28T07:15:29","slug":"quan-ly-y-tuong-doi-moi-sang-tao-thong-qua-tieu-chuan-iso-awi-56007","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/quan-ly-y-tuong-doi-moi-sang-tao-thong-qua-tieu-chuan-iso-awi-56007\/","title":{"rendered":"Qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o th\u00f4ng qua Ti\u00eau chu\u1ea9n ISO\/AWI 56007"},"content":{"rendered":"\n<p>N\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u00e0 vi\u1ec7c t\u1ea1o ra, l\u1ef1a ch\u1ecdn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi. C\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi gi\u00fap th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y \u0111\u00e1nh gi\u00e1 l\u1ea1i to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/vietq.vn\/Images\/ngocxen\/2023\/08\/26\/a14b68370d6581f260674e52a04d8a90.jpg\" alt=\"\"><\/p>\n\n\n\n<h2 class=\"has-text-align-center has-small-font-size wp-block-heading\"><em>&nbsp;<\/em><em>\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn, gi\u1ea3m chi ph\u00ed, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ea2nh minh h\u1ecda.<\/em><\/h2>\n\n\n\n<p>Hi\u1ec7n nay, s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 to\u00e0n c\u1ea7u h\u00f3a \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi, y\u00eau c\u1ea7u ph\u00e1p l\u00fd m\u1edbi v\u00e0 nh\u1eefng \u0111\u00f2i h\u1ecfi kh\u1eaft khe h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft cho h\u1ea7u h\u1ebft doanh nghi\u1ec7p. Doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, quy tr\u00ecnh, m\u00f4 h\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p m\u1edbi&#8230; ho\u1eb7c b\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o n\u00e0o kh\u00e1c \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn, gi\u1ea3m chi ph\u00ed, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1edbi, t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi, thu h\u00fat c\u00e1c ngu\u1ed3n l\u1ef1c t\u00e0i tr\u1ee3 c\u1ee7a \u0111\u1ed1i t\u00e1c, s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n l\u1ef1c, gi\u1ea3m l\u00e3ng ph\u00ed, n\u00e2ng cao uy t\u00edn&#8230;&nbsp;Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, b\u1ea3o \u0111\u1ea3m s\u1ef1 t\u1ed3n t\u1ea1i th\u1ecbnh v\u01b0\u1ee3ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u00e0 vi\u1ec7c t\u1ea1o ra, l\u1ef1a ch\u1ecdn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi. C\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi gi\u00fap th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y \u0111\u00e1nh gi\u00e1 l\u1ea1i to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ti\u00eau chu\u1ea9n ISO\/AWI 56007 Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o &#8211; Qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng (thu\u1ed9c b\u1ed9 ti\u00eau chu\u1ea9n ISO 56000 v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o) cung c\u1ea5p h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng v\u00e0 l\u1ee3i \u00edch mang l\u1ea1i. Ti\u00eau chu\u1ea9n ISO\/AWI 56007 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i quy\u1ebft qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng \u1edf c\u1ea3 c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tri\u1ec3n khai th\u1ef1c ti\u1ec5n th\u00f4ng qua: V\u0103n h\u00f3a v\u00e0 s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p; Qu\u1ea3n l\u00fd c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro; Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1; C\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng, s\u1ef1 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Ti\u00eau chu\u1ea9n ISO\/AWI 56007 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p b\u1ea5t k\u1ec3 quy m\u00f4 v\u00e0 ho\u1ea1t \u0111\u1ed9ng. Ti\u00eau chu\u1ea9n ISO\/AWI 56007 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p x\u00e2y d\u1ef1ng H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o (IMS) theo Ti\u00eau chu\u1ea9n ISO 56002: 2019.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Mai Ph\u01b0\u01a1ng<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/vietq.vn\/quan-ly-y-tuong-doi-moi-sang-tao-thong-qua-tieu-chuan-isoawi-56007-d213598.html\">https:\/\/vietq.vn\/quan-ly-y-tuong-doi-moi-sang-tao-thong-qua-tieu-chuan-isoawi-56007-d213598.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u00e0 vi\u1ec7c t\u1ea1o ra, l\u1ef1a ch\u1ecdn v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi. C\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi gi\u00fap th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, qua [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":33024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-33023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/33023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=33023"}],"version-history":[{"count":1,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/33023\/revisions"}],"predecessor-version":[{"id":33025,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/33023\/revisions\/33025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/33024"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=33023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=33023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=33023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}