{"id":33001,"date":"2023-08-24T14:40:22","date_gmt":"2023-08-24T07:40:22","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=33001"},"modified":"2023-08-24T14:40:33","modified_gmt":"2023-08-24T07:40:33","slug":"nang-cao-nang-luc-nghien-cuu-va-ung-dung-cong-nghe-tiep-thi","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/nang-cao-nang-luc-nghien-cuu-va-ung-dung-cong-nghe-tiep-thi\/","title":{"rendered":"N\u00e2ng cao n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb"},"content":{"rendered":"\n

S\u00e1ng 23\/8 t\u1ea1i H\u00e0 N\u1ed9i, Trung t\u00e2m Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 (B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7) t\u1ed5 ch\u1ee9c kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e2ng cao n\u0103ng l\u1ef1c trong nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng Marketing Technology (Martech). \u00d0\u00e2y l\u00e0 kh\u00f3a \u0111\u00e0o t\u1ea1o th\u1ee9 ba trong chu\u1ed7i \u0111\u00e0o t\u1ea1o n\u00e2ng cao n\u0103ng l\u1ef1c trong nghi\u00ean c\u1ee9u, \u1ee9ng d\u1ee5ng Martech cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh thu\u1ed9c \u0110\u1ec1 \u00e1n H\u1ed7 tr\u1ee3 h\u1ec7 sinh th\u00e1i kh\u1edfi nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o qu\u1ed1c gia \u0111\u1ebfn n\u0103m 2025 (\u0110\u1ec1 \u00e1n 844) v\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng nh\u01b0: Ch\u01b0\u01a1ng tr\u00ecnh g\u1ecdi v\u1ed1n th\u1eed nghi\u1ec7m d\u00e0nh cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c Martech; Techfest Vi\u1ec7t Nam 2023 v\u00e0 Tri\u1ec3n l\u00e3m online tr\u00ean n\u1ec1n t\u1ea3ng Techfest 24\/7\u2026<\/p>\n\n\n\n

Theo c\u00e1c chuy\u00ean gia, Martech l\u00e0 gi\u1ea3i ph\u00e1p k\u1ebft h\u1ee3p gi\u1eefa h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c marketing (Mar) v\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 (Tech) \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p c\u1ea3 trong n\u01b0\u1edbc l\u1eabn qu\u1ed1c t\u1ebf \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i. Martech ra \u0111\u1eddi \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n m\u00ecnh t\u1eeb marketing truy\u1ec1n th\u1ed1ng sang marketing c\u00f4ng ngh\u1ec7 s\u1ed1, t\u1eeb \u0111\u00f3 \u0111\u1eb7t ra cho doanh nghi\u1ec7p nhi\u1ec1u c\u01a1 h\u1ed9i l\u1eabn th\u00e1ch th\u1ee9c trong vi\u1ec7c b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 n\u00e2ng cao t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n

T\u1ea1i kh\u00f3a \u0111\u00e0o t\u1ea1o, c\u00e1c chuy\u00ean gia \u0111\u00e3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m, gi\u1ea3i ph\u00e1p \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf cho doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p li\u00ean quan \u0111\u1ebfn Martech qua m\u1ed9t s\u1ed1 chuy\u00ean \u0111\u1ec1 nh\u01b0: \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 marketing cho ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf; M\u1ed9t s\u1ed1 l\u01b0u \u00fd trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf c\u00f4ng ngh\u1ec7 marketing tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1; S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3 ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai v\u00e0 t\u01b0 duy d\u1eef li\u1ec7u\u2026<\/p>\n\n\n\n

\u0110\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/strong><\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n \u0110\u1eafc T\u00ecnh, Ch\u1ee7 t\u1ecbch M\u1ea1ng l\u01b0\u1edbi Martech Vi\u1ec7t Nam d\u1eabn s\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t c\u1ee7a Facebook v\u00e0 C\u00f4ng ty Bain & Company cho th\u1ea5y, Vi\u1ec7t Nam s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u00e0o n\u0103m 2026, v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t 56 t\u1ef7 USD, g\u1ea5p 4,5 l\u1ea7n gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2023 s\u1ebd b\u1ee9t ph\u00e1 h\u01a1n n\u1eefa v\u1edbi d\u1ef1 b\u00e1o \u0111\u1ea1t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 20 t\u1ef7 USD. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd len l\u1ecfi v\u00e0o kh\u1eafp c\u00e1c ng\u00e0nh, l\u0129nh v\u1ef1c. Tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb, c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 thanh to\u00e1n\u2026<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n \u0110\u1eafc T\u00ecnh \u0111\u1ec1 xu\u1ea5t nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 marketing cho ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/em><\/h2>\n\n\n\n

T\u1ea1i h\u1ea7u h\u1ebft c\u00f4ng ty, c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 ch\u1ee9c n\u0103ng tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh: S\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng… \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p, doanh nghi\u1ec7p quy m\u00f4 nh\u1ecf c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (social marketing), t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, TikTok, Zalo, Instagram, Youtube… \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p quan tr\u1ecdng trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00f2n c\u00f3 nh\u1eefng c\u00f4ng ngh\u1ec7 (Martech) c\u01a1 b\u1ea3n cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf nh\u01b0: T\u1ea1o website b\u00e1n h\u00e0ng, t\u1ea1o Landing Page (trang \u0111\u00edch) \u0111\u1ec3 qu\u1ea3ng c\u00e1o…<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c chuy\u00ean gia \u0111\u00e3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m, gi\u1ea3i ph\u00e1p \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf cho doanh nghi\u1ec7p kh\u1edfi nghi\u00eap li\u00ean quan \u0111\u1ebfn Martech qua m\u1ed9t s\u1ed1 chuy\u00ean \u0111\u1ec1 nh\u01b0: \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 marketing cho ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf; M\u1ed9t s\u1ed1 l\u01b0u \u00fd trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf c\u00f4ng ngh\u1ec7 marketing tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1; S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3 ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai v\u00e0 t\u01b0 duy d\u1eef li\u1ec7u\u2026<\/p>\n\n\n\n

T\u1ea1i kh\u00f3a \u0111\u00e0o t\u1ea1o, Trung t\u00e2m Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u00e3 k\u00fd k\u1ebft h\u1ee3p t\u00e1c nh\u1eb1m h\u1ed7 tr\u1ee3 n\u00e2ng cao n\u0103ng l\u1ef1c khu v\u1ef1c t\u01b0 nh\u00e2n trong \u0111\u00e0o t\u1ea1o, \u01b0\u01a1m t\u1ea1o, k\u1ebft n\u1ed1i, g\u1ecdi v\u1ed1n, truy\u1ec1n th\u00f4ng cho kh\u1edfi nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, k\u1ebft n\u1ed1i h\u1ec7 sinh th\u00e1i kh\u1edfi nghi\u1ec7p c\u1ee7a Vi\u1ec7t Nam v\u1edbi qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1edf h\u1eefu tr\u00ed tu\u1ec7 (SHTT), chuy\u00ean gia V\u0169 M\u1ea1nh H\u00f9ng \u0111\u00e3 nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a SHTT \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p tr\u01b0\u1edbc xu th\u1ebf c\u00f4ng ngh\u1ec7 marketing tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, trong \u0111\u00f3 c\u00f3 vi\u1ec7c b\u1ea3o h\u1ed9 quy\u1ec1n SHTT khuy\u1ebfn kh\u00edch ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o; b\u1ea3o h\u1ed9 quy\u1ec1n SHTT khuy\u1ebfn kh\u00edch ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0; b\u1ea3o h\u1ed9 quy\u1ec1n SHTT th\u00fac \u0111\u1ea9y c\u1ea1nh tranh l\u00e0nh m\u1ea1nh\u2026 \u0110\u1eb7c bi\u1ec7t, chuy\u00ean gia V\u0169 M\u1ea1nh H\u00f9ng l\u01b0u \u00fd c\u00e1c doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng hi\u1ec7n nay c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng quy ch\u1ebf n\u1ed9i b\u1ed9 v\u1ec1 qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7\u2026<\/p>\n\n\n\n

Theo \u0111\u00f3, c\u00e1c \u0111\u01a1n v\u1ecb, doanh nghi\u1ec7p c\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 \u0111\u1ed1i v\u1edbi c\u00e1n b\u1ed9, nh\u00e2n vi\u00ean; x\u00e2y d\u1ef1ng b\u1ed9 quy ch\u1ebf n\u1ed9i b\u1ed9 v\u1ec1 qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7; l\u1eadp k\u1ebf ho\u1ea1ch x\u00e1c l\u1eadp quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7. \u0110\u1ed3ng th\u1eddi, l\u1eadp chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7, x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi tri\u1ec3n khai k\u1ebf ho\u1ea1ch kinh doanh; ti\u1ebfn h\u00e0nh c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng…<\/p>\n\n\n\n

B\u1ea3o L\u00e2m<\/strong><\/p>\n\n\n\n

https:\/\/vietq.vn\/nang-cao-nang-luc-nghien-cuu-va-ung-dung-cong-nghe-tiep-thi-d213500.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e1ng 23\/8 t\u1ea1i H\u00e0 N\u1ed9i, Trung t\u00e2m Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 (B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7) t\u1ed5 ch\u1ee9c kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e2ng cao n\u0103ng l\u1ef1c trong nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng Marketing Technology (Martech). \u00d0\u00e2y l\u00e0 kh\u00f3a \u0111\u00e0o t\u1ea1o th\u1ee9 ba trong chu\u1ed7i \u0111\u00e0o t\u1ea1o n\u00e2ng […]<\/p>\n","protected":false},"author":26,"featured_media":33002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-33001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/33001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=33001"}],"version-history":[{"count":1,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/33001\/revisions"}],"predecessor-version":[{"id":33003,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/33001\/revisions\/33003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/33002"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=33001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=33001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=33001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}