{"id":32926,"date":"2023-08-11T15:41:00","date_gmt":"2023-08-11T08:41:00","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=32926"},"modified":"2023-08-15T15:43:32","modified_gmt":"2023-08-15T08:43:32","slug":"hoat-dong-quan-ly-doi-moi-sang-tao-thuc-day-tang-truong-va-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/hoat-dong-quan-ly-doi-moi-sang-tao-thuc-day-tang-truong-va-phat-trien-ben-vung\/","title":{"rendered":"Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"\n

Doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd n\u1eafm b\u1eaft c\u01a1 h\u1ed9i nhanh h\u01a1n, ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u00f3 li\u00ean quan, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u01b0u ti\u00ean qu\u1ed1c gia<\/strong><\/p>\n\n\n\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, h\u1ea7u h\u1ebft doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u00e2u \u0111\u1eddi \u0111\u1ec1u s\u1edf h\u1eefu ngu\u1ed3n nh\u00e2n s\u1ef1 c\u00f3 t\u00ednh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o r\u1ea5t cao nh\u01b0 Microsoft, Apple, Intel… Doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i c\u0169ng \u0111\u00e3 b\u1eaft nh\u1ecbp v\u1edbi \u0111\u00e0 t\u0103ng v\u1ec1 ch\u1ec9 s\u1ed1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a th\u1ebf gi\u1edbi. Trong b\u1ea3ng x\u1ebfp h\u1ea1ng GII 2022, Vi\u1ec7t Nam x\u1ebfp th\u1ee9 48 tr\u00ean 132 qu\u1ed1c gia\/n\u1ec1n kinh t\u1ebf v\u00e0 coi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u01b0u ti\u00ean qu\u1ed1c gia.<\/p>\n\n\n\n

Theo \u0111\u00f3, n\u0103ng l\u1ef1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a m\u1ed9t doanh nghi\u1ec7p tr\u01b0\u1edbc h\u1ebft l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n thay \u0111\u1ed5i b\u1ed1i c\u1ea3nh, theo \u0111u\u1ed5i c\u00e1c c\u01a1 h\u1ed9i m\u1edbi, t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c, s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi ph\u1ed1i h\u1ee3p t\u1ed1t v\u1edbi c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i.<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

 Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u00fang ph\u01b0\u01a1ng h\u01b0\u1edbng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. \u1ea2nh minh h\u1ecda.<\/strong><\/em><\/h2>\n\n\n\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 s\u1ef1 ch\u1ea5p nh\u1eadn r\u1ee7i ro. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng, kh\u00e1i ni\u1ec7m ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u1ec1u d\u1eabn \u0111\u1ebfn \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. S\u1ef1 gi\u00e1n \u0111o\u1ea1n ho\u1eb7c th\u1ea5t b\u1ea1i trong \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Qua \u0111\u00f3, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c h\u1ecdc h\u1ecfi trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Theo h\u01b0\u1edbng ti\u1ebfp c\u1eadn v\u1ec1 t\u00ednh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd ph\u00e2n lo\u1ea1i theo \u0111\u1ed5i m\u1edbi gia t\u0103ng ho\u1eb7c \u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1. Trong \u0111\u00f3, \u0111\u1ed5i m\u1edbi gia t\u0103ng l\u00e0 \u0111\u1ed5i m\u1edbi li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn nh\u1ea5t qu\u00e1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 theo th\u1eddi gian nh\u01b0 gi\u1ea3m chi ph\u00ed, b\u1ed5 sung c\u00e1c t\u00ednh n\u0103ng m\u1edbi, tri\u1ec3n khai c\u00e1c c\u00e1ch \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. S\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nh\u1ea5t trong c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m, trong \u0111\u00f3 c\u00e1c phi\u00ean b\u1ea3n m\u1edbi cung c\u1ea5p t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean b\u1ea3n c\u0169 do nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\u0110\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1 l\u00e0 nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t c\u00f4ng ngh\u1ec7 c\u00f3 \u1ee9ng d\u1ee5ng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh kinh doanh. \u0110\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i t\u00e1o b\u1ea1o mang nhi\u1ec1u r\u1ee7i ro h\u01a1n nh\u01b0ng c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n.<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u00fang ph\u01b0\u01a1ng h\u01b0\u1edbng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n\n\n\n

Nh\u00ecn chung, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec1u y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd. Nh\u01b0ng doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd n\u1eafm b\u1eaft c\u01a1 h\u1ed9i nhanh h\u01a1n, ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u00f3 li\u00ean quan, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. M\u1eb7t kh\u00e1c, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u00fang ph\u01b0\u01a1ng h\u01b0\u1edbng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a s\u00e1ng t\u1ea1o, kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh.<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng, qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean k\u1ebft c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p (bao g\u1ed3m ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 theo d\u00f5i); \u0110\u1ea3m b\u1ea3o s\u1ef1 linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o g\u1eafn v\u1edbi c\u00e1c c\u01a1 h\u1ed9i v\u00e0 tri\u1ec3n v\u1ecdng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p; C\u00e2n b\u1eb1ng, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u00e1c qu\u00e1 tr\u00ecnh hi\u1ec7n c\u00f3, \u0111\u1ed3ng th\u1eddi \u201cth\u0103m d\u00f2\u201d c\u00e1c c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p;<\/p>\n\n\n\n

Th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, t\u1ea1o ra c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u00edch h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3; X\u00f3a b\u1ecf c\u00e1c r\u00e0o c\u1ea3n, t\u01b0 t\u01b0\u1edfng \u201ck\u00ecm h\u00e3m\u201d \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p; \u0110\u1ea3m b\u1ea3o c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a x\u00e3 h\u1ed9i, th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 n\u1ec1n t\u1ea3ng thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch, m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c, qu\u00e1 tr\u00ecnh… nh\u1eb1m h\u1ed7 tr\u1ee3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch, v\u1eadn h\u00e0nh, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t… Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd chung c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ch\u00ednh s\u00e1ch, m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Thanh T\u00f9ng<\/strong><\/p>\n\n\n\n

https:\/\/vietq.vn\/hoat-dong-quan-ly-doi-moi-sang-tao-thuc-day-tang-truong-va-phat-trien-ben-vung-d213108.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd n\u1eafm b\u1eaft c\u01a1 h\u1ed9i nhanh h\u01a1n, ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u00f3 li\u00ean quan, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u01b0u ti\u00ean qu\u1ed1c gia Th\u1ef1c t\u1ebf cho […]<\/p>\n","protected":false},"author":26,"featured_media":32927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-32926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/32926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=32926"}],"version-history":[{"count":1,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/32926\/revisions"}],"predecessor-version":[{"id":32928,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/32926\/revisions\/32928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media\/32927"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=32926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=32926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=32926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}