{"id":27968,"date":"2020-05-30T20:48:00","date_gmt":"2020-05-30T13:48:00","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=27968"},"modified":"2021-09-30T23:04:01","modified_gmt":"2021-09-30T16:04:01","slug":"approval-of-thanh-dat-clean-rice-brand-development-project","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/approval-of-thanh-dat-clean-rice-brand-development-project\/","title":{"rendered":"Approval of Thanh Dat Clean Rice Brand Development Project"},"content":{"rendered":"\n<p>On May 28, 2020, the Department of Science and Technology established a committee to approve the Thanh Dat Clean Rice Brand Development Project, led by MSc. Nguyen Thanh Dien is the director, and Can Tho City Science and Technology Information Center is the lead agency for implementation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"323\" src=\"https:\/\/ttud.com.vn\/wp-content\/uploads\/2021\/09\/image-56.png\" alt=\"\" class=\"wp-image-28115\" srcset=\"https:\/\/casta.ttud.com.vn\/wp-content\/uploads\/2021\/09\/image-56.png 600w, https:\/\/casta.ttud.com.vn\/wp-content\/uploads\/2021\/09\/image-56-300x162.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Project by MSc. Nguyen Thanh Dien is the director, and Can Tho City Science and Technology Information Center is the lead agency for implementation. The objective of the project is to build, exploit and develop Thanh Dat Clean Rice brand, thereby contributing to improving the value and competitiveness of products in domestic and foreign markets. Specifically, the Project Management Board aims to improve the capacity of farmers to identify, establish, manage and develop brands for farmers and agencies implementing brand management and exploitation activities; brand positioning for Thanh Dat clean rice products in the minds of consumers; transparency of information system and product origin, thereby building trust for consumers; step by step bring the brand closer to consumers, improve product quality, build a solid foundation to affirm and develop Thanh Dat Clean Rice brand.<\/p>\n\n\n\n<p>The project&#8217;s implementation contents include: capacity building training on brand identity, establishment, management and development; building brand identity system Thanh Dat Clean Rice; building an information channel about Thanh Dat Clean Rice brand; communication to develop Thanh Dat clean rice brand.<\/p>\n\n\n\n<p>Expected results from the project: successfully develop Thanh Dat clean rice brand identity system; information channel about Thanh Dat Clean Rice; product information storage system; information about Thanh Dat Clean Rice is widely shared on media channels\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 28, 2020, the Department of Science and Technology established a committee to approve the Thanh Dat Clean Rice Brand Development Project, led by MSc. Nguyen Thanh Dien is the director, and Can Tho City Science and Technology Information Center is the lead agency for implementation. Project by MSc. Nguyen Thanh Dien is the [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-27968","post","type-post","status-publish","format-standard","hentry","category-activity"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/27968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=27968"}],"version-history":[{"count":2,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/27968\/revisions"}],"predecessor-version":[{"id":28118,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/27968\/revisions\/28118"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=27968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=27968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=27968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}