{"id":27749,"date":"2020-11-15T17:36:00","date_gmt":"2020-11-15T10:36:00","guid":{"rendered":"https:\/\/ttud.com.vn\/?p=27749"},"modified":"2021-09-30T19:48:02","modified_gmt":"2021-09-30T12:48:02","slug":"tam-quan-trong-cua-viec-dang-ky-va-quan-tri-sang-che-trong-giai-doan-doi-moi-sang-tao","status":"publish","type":"post","link":"https:\/\/casta.ttud.com.vn\/index.php\/tam-quan-trong-cua-viec-dang-ky-va-quan-tri-sang-che-trong-giai-doan-doi-moi-sang-tao\/","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u0103ng k\u00fd v\u00e0 Qu\u1ea3n tr\u1ecb S\u00e1ng ch\u1ebf trong giai \u0111o\u1ea1n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o"},"content":{"rendered":"\n

\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o nh\u00ecn t\u1eeb nh\u1eefng ti\u1ebfn b\u1ed9 khoa h\u1ecdc – c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong><\/p>\n\n\n\n

Theo T\u1ed5 ch\u1ee9c H\u1ee3p t\u00e1c v\u00e0 Ph\u00e1t tri\u1ec3n kinh t\u1ebf (OECD), \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0: \u201cVi\u1ec7c ph\u00e1t tri\u1ec3n hay c\u1ea3i ti\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t quy tr\u00ecnh (ho\u1eb7c c\u1ea3 hai) l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 so v\u1edbi s\u1ea3n ph\u1ea9m hay quy tr\u00ecnh tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng (\u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m) hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c \u0111\u01a1n v\u1ecb (\u0111\u1ed1i v\u1edbi quy tr\u00ecnh)<\/em>\u201d. C\u00f3 th\u1ec3 hi\u1ec3u, n\u0103ng l\u1ef1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p l\u00e0 kh\u1ea3 n\u0103ng m\u00e0 doanh nghi\u1ec7p bi\u1ebfn \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o k\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o th\u00e0nh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00f3 4 lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o ch\u00ednh, g\u1ed3m:<\/p>\n\n\n\n

M\u1ed9t l\u00e0<\/em>, \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, \u0111\u00e2y l\u00e0 vi\u1ec7c \u0111\u01b0a ra m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5) m\u1edbi \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u1ec1 k\u1ef9 thu\u1eadt cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n trong vi\u1ec7c c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3 \u0111\u1eb7c t\u00ednh k\u1ef9 thu\u1eadt, th\u00e0nh ph\u1ea7n, v\u1eadt li\u1ec7u, ph\u1ea7n m\u1ec1m b\u00ean trong, s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u1eefng \u0111\u1eb7c t\u00ednh ch\u1ee9c n\u0103ng kh\u00e1c.<\/p>\n\n\n\n

Hai l\u00e0<\/em>, \u0111\u1ed5i m\u1edbi quy tr\u00ecnh, \u0111\u00e2y l\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n hay c\u1ea3i ti\u1ebfn c\u00e1c quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t, kinh doanh, bao g\u1ed3m c\u1ea3 ph\u01b0\u01a1ng ph\u00e1p v\u1eadn chuy\u1ec3n, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m nh\u1eb1m l\u00e0m gi\u1ea3m c\u00e1c chi ph\u00ed s\u1ea3n xu\u1ea5t, chi ph\u00ed ph\u00e2n ph\u1ed1i v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t, ho\u1eb7c nh\u1eb1m t\u1ea1o ra hay ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Ba l\u00e0,<\/em> \u0111\u1ed5i m\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd, \u0111\u00e2y l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, quy tr\u00ecnh m\u1edbi trong qu\u1ea3n l\u00fd doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c quan h\u1ec7 \u0111\u1ed1i ngo\u1ea1i.<\/p>\n\n\n\n

B\u1ed1n l\u00e0,<\/em> \u0111\u1ed5i m\u1edbi ho\u1ea1t \u0111\u1ed9ng ma-k\u00e9t-tinh, \u0111\u00e2y l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ma-k\u00e9t-tinh m\u1edbi li\u00ean quan t\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, hay \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m.\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o nh\u00ecn t\u1eeb nh\u1eefng ti\u1ebfn b\u1ed9 khoa h\u1ecdc – c\u00f4ng ngh\u1ec7 m\u1edbi Theo T\u1ed5 ch\u1ee9c H\u1ee3p t\u00e1c v\u00e0 Ph\u00e1t tri\u1ec3n kinh t\u1ebf (OECD), \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0: \u201cVi\u1ec7c ph\u00e1t tri\u1ec3n hay c\u1ea3i ti\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t quy tr\u00ecnh (ho\u1eb7c c\u1ea3 hai) l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 so v\u1edbi s\u1ea3n ph\u1ea9m […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-27749","post","type-post","status-publish","format-standard","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/27749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=27749"}],"version-history":[{"count":2,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/27749\/revisions"}],"predecessor-version":[{"id":27870,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/27749\/revisions\/27870"}],"wp:attachment":[{"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=27749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=27749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casta.ttud.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=27749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}