Intellectual property, or sometimes also known as intellectual property, is the creative product of the human brain. These can be literary works, musical works, computer software, inventions, inventions, utility solutions, industrial designs. This protection of intellectual property, intangible assets is increasingly affirming its role as a fundamental factor creating the value of an enterprise and its competitiveness in the market. Today, intangible assets account for an increasingly larger proportion of the total value of assets of enterprises Once a member of the WTO and in the process of deep and wide integration, when the tariff barriers are gradually removed, Vietnamese enterprises need to have a strategy for brand development and “protection” of intellectual property. . An appropriate development strategy and an effective management system on intellectual property will help businesses get highly competitive products, save costs, and promptly prevent duplication of labels, making fake product… Although the number of registered on intellectual property rights increased quite rapidly, especially when our country deeply integrated into the world economy: In 2000, there were about 10,000 registered trademarks, in 2005 over 20,000 trademarks were registered. The number of patents and industrial designs also increased. In particular, the number of brands increased by more than 25% per year compared to before, foreign brands used to dominate about 70% to 80%, now they are equal. This proves that enterprises’ awareness of intellectual property rights protection has improved significantly. However, the registration and protection of intellectual property rights has not been interested by Vietnamese businesses, there are still many businesses that do not really understand the regulations on registration for protection of intellectual property rights. Enterprises need to know that the trademark registration procedure is simple, but the industrial design registration procedure is more complicated and the most complicated is patent registration because it is related to product structure and production method. In general, for trademarks and product designs, businesses can do well when they contact the National Office of Intellectual Property – Ministry of Science and Technology, where the Registration Office is ready to provide forms and sheets. declare. (Enterprises can refer to the detailed information on the website of the National Office of Intellectual Property). Businesses only need to submit an application once, the trademark registration fee is not high, only less than 1 million VND for a group of products. The procedure for registration of intellectual property rights is simplified. For example, it took 18 months to register an invention before, now it has 12 months; 1 industrial design 12 months, now about 9 months. According to the provisions of the Intellectual Property Law, the registration of intellectual property marks is also from 12 months to 9 months. This is an effort, but it may not satisfy the registrants, but because Vietnam is still a member of a series of international agreements, faster granting is very difficult. The reason why registration takes a long time is because we are a member of the Paris Convention on the protection of intellectual property rights, so we have to wait 6 months for businesses from other countries to apply for registration in Vietnam. Not only ensuring the victory at home, businesses also need to pay attention to register in other countries to protect their products. For countries where Vietnam is a member of the Madrid Agreement, businesses only need to file through the National Office of Intellectual Property. Registering under the Madrid Agreement, with just 1000 USD, businesses can register for protection for their products in 10 countries participating in this agreement. This agreement does not include the US, Japan, Hong Kong, ASEAN, and the UK, so when applying for protection of intellectual property rights in these countries, enterprises must register directly and often use ownership representatives. industry to replace. For example, an enterprise that wants to register for protection of intellectual property rights in the United States must have an industrial property representative, which costs a national fee of several hundred dollars for a group of products plus the service fees of the companies. The company represents about 1000 USD for 1 product group. Obviously, this way, businesses will have to pay more money through the Madrid Agreement, but due to the need to protect trademarks and goods, businesses still have to do it. The registration situation is also better. Last year, Vietnamese enterprises registered through the Madrid Agreement increased by more than 50%. Protecting their intellectual property is not only by registering for protection, gluing anti-counterfeiting stamps, well managing the distribution system, an expert in the field of market management said that businesses must be proactive. coordination with enforcement agencies. In the United States, to protect their rights, companies have their own departments or hire law firms, private detective agencies to protect their copyrights. In case of infringement of intellectual property rights, companies have the form of coordination in means and financial support for enforcement forces. Of course, this method also depends on the financial capacity and size of the business, but there are companies in Vietnam that apply this method to protect their brain children. In addition, associations such as Vietnam Standards and Consumer Protection Association, Vietnam Recording Industry Association
Đăng ngày: 17/11/2020